Digital Marketing & Content Specialist

Black & Grey HR; Dubai; On-site; AED 89,000 - 167,000; Full time

Benefits offered by this job

Salary Benefits

Job summary

Black and Grey HR is seeking a Digital Marketing and Content Specialist for a leading building materials company. This hands-on role covers website content management campaign execution and performance marketing support.

You will work closely with internal teams and designers to deliver consistent digital growth across paid and organic channels. Experience in product-driven or ecommerce environments is a strong advantage, with a blend of strategic thinking and practical execution in a fast-paced

Qualifications

• Strong understanding of digital marketing fundamentals.
• Hands on experience with CMS platforms such as WordPress Webflow Framer or similar.
• Exposure to paid ads or performance marketing.
• Familiarity with e commerce or product-based websites.
• Basic knowledge of SEO and web analytics.
• Strong coordination skills detail focus and ability to meet deadlines.
• Agency experience is a plus.

Responsibilities

• Manage and update website content for accuracy consistency and user experience
• Execute digital marketing campaigns across paid and organic channels
• Support performance marketing including paid ads promotions and lead generation
• Coordinate with designers to develop digital creatives and marketing assets
• Track campaign performance and prepare reports with insights and improvements
• Coordinate with internal stakeholders and external agencies when required
• Maintain content calendars and ensure timely execution of activities

Skills

Digital marketing fundamentals

Campaign execution

Coordination

Attention to detail

Deadline driven

E-commerce familiarity

Education

Bachelor's degree in business marketing or related field

Tools

WordPress

Webflow

Framer

Job description

Black and Grey HR is hiring a Digital Marketing and Content Specialist for a leading building materials company. This is a hands-on role covering website content management campaign execution and performance marketing support. You will work closely with internal teams and designers to deliver consistent digital growth across paid and organic channels. Experience in product-driven or e commerce environments is a strong advantage.

Key Responsibilities

• Manage and update website content for accuracy consistency and user experience
• Execute digital marketing campaigns across paid and organic channels
• Support performance marketing including paid ads promotions and lead generation
• Coordinate with designers to develop digital creatives and marketing assets
• Track campaign performance and prepare reports with insights and improvements
• Coordinate with internal stakeholders and external agencies when required
• Maintain content calendars and ensure timely execution of activities

Requirements

• Strong understanding of digital marketing fundamentals
• Hands on experience with CMS platforms such as WordPress Webflow Framer or similar
• Exposure to paid ads or performance marketing
• Familiarity with e commerce or product-based websites
• Basic knowledge of SEO and web analytics
• Strong coordination skills detail focus and ability to meet deadlines
• Agency experience is a plus

Benefits

• Salary Benefits

Required Skills

• Bachelors degree in business marketing or related field.
• At least 5 years of experience in a similar role preferably in the insultion/construction industry.
• Proven track record of driving business growth and exceeding sales targets
• Strong communication negotiation and relationship-building skills
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.