Digital Marketing

confidential; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Confidential in Dubai is looking for a versatile digital marketer to manage social media, create content, and drive online campaigns. You will coordinate with designers, optimize SEO, and monitor analytics to improve engagement and lead generation.

The role covers content creation, website management, email campaigns, and market research, ensuring brand consistency and a strong online presence across platforms.

Responsibilities

• Manage company social media accounts.
• Create and publish posts, images, videos, and promotional content.
• Respond to comments and messages.
• Monitor followers, engagement, and audience activity.
• Create and manage online advertising campaigns.
• Define target audiences.
• Monitor advertising budgets and performance.
• Improve campaigns based on results.
• Prepare social media captions and promotional content.
• Coordinate with graphic designers and video creators.
• Create content calendars.
• Ensure content follows company branding.
• Help improve the company's visibility on search engines.
• Research relevant keywords.
• Optimize website content.
• Monitor search performance.
• Update website content when required.
• Check landing pages and promotional information.
• Monitor website traffic.
• Report technical or content issues.
• Prepare email marketing campaigns.
• Manage promotional messages.
• Maintain appropriate customer/lead databases.
• Track campaign responses.
• Generate potential customer enquiries through online channels.
• Monitor incoming leads.
• Record and organize lead information.
• Coordinate with the sales/customer service team.
• Research customer interests and online behavior.
• Monitor competitors.
• Identify new digital marketing opportunities.
• Follow current online trends.
• Track website traffic, engagement, leads, and campaign results.
• Prepare weekly or monthly marketing reports.
• Analyze which campaigns perform well.
• Recommend improvements to management.
• Maintain a professional online image.
• Ensure marketing materials use consistent branding.
• Protect the company's reputation online.

Job description

Social Media Management

• Manage company social media accounts.
• Create and publish posts, images, videos, and promotional content.
• Respond to comments and messages.
• Monitor followers, engagement, and audience activity.

Digital Advertising

• Create and manage online advertising campaigns.
• Define target audiences.
• Monitor advertising budgets and performance.
• Improve campaigns based on results.

Content Creation

• Prepare social media captions and promotional content.
• Coordinate with graphic designers and video creators.
• Create content calendars.
• Ensure content follows company branding.

SEO

• Help improve the company's visibility on search engines.
• Research relevant keywords.
• Optimize website content.
• Monitor search performance.

Website Management

• Update website content when required.
• Check landing pages and promotional information.
• Monitor website traffic.
• Report technical or content issues.

Email & Online Campaigns

• Prepare email marketing campaigns.
• Manage promotional messages.
• Maintain appropriate customer/lead databases.
• Track campaign responses.

Lead Generation

• Generate potential customer enquiries through online channels.
• Monitor incoming leads.
• Record and organize lead information.
• Coordinate with the sales/customer service team.

Market Research

• Research customer interests and online behavior.
• Monitor competitors.
• Identify new digital marketing opportunities.
• Follow current online trends.

Analytics & Reporting

• Track website traffic, engagement, leads, and campaign results.
• Prepare weekly or monthly marketing reports.
• Analyze which campaigns perform well.
• Recommend improvements to management.

Brand Management

• Maintain a professional online image.
• Ensure marketing materials use consistent branding.
• Protect the company's reputation online.