Executive - Social Media Marketing

Apparel Group; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Apparel Group in Dubai seeks a seasoned Social Media Manager to oversee all brand channels, drive engaging content, and amplify online audience satisfaction. You will coordinate with advertising, brand teams and product launches to align messaging with campaigns.

Responsibilities include developing creative content, analyzing trends and performance, managing online reputation, and reporting monthly insights to inform strategy across the group’s brands.

Qualifications

• Experience overseeing multiple social channels and campaigns.
• Ability to analyze trends and campaign performance.
• Strong collaboration with marketing and brand teams.

Responsibilities

• Oversees social media accounts and online reputation.
• Creates engaging content and aligns with brand goals.
• Coordinates messaging with advertising and product launches.
• Audits campaigns, tracks ad costs, and reports insights.
• Monitors competitor activity and market trends.

Skills

Social media management

Content creation

Analytics & reporting

Campaign optimization

Brand collaboration

Education

Bachelor's in Marketing/Communications

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

• Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Works in alignment with various departments to promote overall brand through social media channels.
• Create timely and engaging content optimized for platform used and intended audience.
• Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.

Position Objective

• Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Works in alignment with various departments to promote overall brand through social media channels.
• Create timely and engaging content optimized for platform used and intended audience.
• Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.

Key Responsibilities

• Oversees Group’s brands social media accounts management and online reputation management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Audits and analyzes social media presences, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Competition Analysis
• Monitors and develops reports on competitor activity within social media spaces.