Sinyar Graduate Program | Digital Content Specialist | Retail

Al-Futtaim; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Al-Futtaim Retail invites fresh graduates to join IKEA within the SINYAR Graduate Program as a Digital Content Specialist, shaping how customers experience IKEA across digital channels.

You will create content for campaigns, products and communications, with exposure to e-commerce, digital marketing and cross-functional collaboration.

Applicants should have a GPA of 2.8+ and strong English/Arabic writing skills, with a keen interest in digital content and copywriting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• GPA 2.8 or above.
• Fresh graduate or up to 1 year of relevant experience.
• Good written communication in English and Arabic.
• Familiarity with SEO and CMS is a plus.

Responsibilities

• Create Engaging Digital Content across website, app, email, push, and WhatsApp.
• Support content planning aligned with trading priorities and campaigns.
• Collaborate with cross-functional teams to deliver a consistent customer experience.
• Apply SEO and content best practices to improve visibility and engagement.

Skills

Digital content creation

Copywriting

Content strategy

Bilingual English & Arabic

Education

Bachelor’s degree in Marketing, Communications, Journalism

Tools

Content Management System (CMS)

Adobe InCopy

Adobe InDesign

Job description

Job Requisition ID: 180204

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A"rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Sinyar Graduate Program | Digital Content Specialist | Retail

Build Your Career with SINYAR

SINYAR is Al-Futtaim’s development programme, where participants join the business in a defined position while also taking part in a structured development journey.

Through the Sinyar Graduate Program, you will gain hands-on experience in a real business role while building your professional capabilities through the wider SINYAR development journey.

About The Role

As part of the Sinyar Graduate Program, we are looking for a Digital Content Specialist to join IKEA within Al-Futtaim Retail.

This opportunity is designed for fresh graduates with a minimum GPA of 2.8 or above. Candidates with up to 1 year of relevant experience will also be considered, provided they meet the minimum GPA requirement of 2.8.

You will help shape how customers experience IKEA across digital channels, creating engaging content for campaigns, products and customer communications while gaining practical exposure to e-commerce, digital marketing and cross-functional collaboration.

What You Will Do

Create Engaging Digital Content

• Write, edit and optimise customer-facing content across website, app, email, push notifications and WhatsApp.
• Create engaging and commercially effective content that supports customer engagement and conversion.
• Adapt campaign, product and service messaging across digital channels while maintaining IKEA’s tone of voice.

Bring Campaigns to Life

• Support content planning in line with trading priorities, content calendars and campaign schedules.
• Work with Merchandising teams to support global launches, new product releases, seasonal activities and commercial campaigns.
• Collaborate with Customer Experience, Marketing, Commercial and Digital teams to deliver a consistent customer experience.

Optimise the Digital Experience

• Apply SEO and digital content best practices to improve visibility and engagement.
• Use customer insights and performance data to continuously improve content.
• Monitor customer behaviour and content performance to identify opportunities for stronger engagement.

Collaborate & Grow

• Work with internal stakeholders to plan and deliver content aligned with business priorities.
• Support cross-functional projects across digital content, copywriting and customer communication.
• Build your experience by working across different teams and digital touchpoints within the Retail business.

What You Bring

• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• Minimum GPA of 2.8 or above.
• Fresh graduate or up to 1 year of relevant experience.
• Strong interest in digital content, copywriting and customer engagement.
• Good written communication skills in English and Arabic.
• Creative, collaborative and eager to learn in a fast-paced digital environment.
• Familiarity with SEO, content management systems, Adobe InCopy or InDesign is an advantage.

Your SINYAR Journey

Your SINYAR journey is an opportunity to learn, contribute and grow.

Alongside your role as a Digital Content Specialist, you will gain hands-on business experience, build your professional capabilities and contribute to real digital and commercial priorities across Al-Futtaim Retail.

Through the programme, you will continue developing while taking ownership of meaningful responsibilities and building the experience that will support your longer-term career journey.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Additional Internal Information

• Reports to:Digital Channel Performance Manager
• Band: F