SINYAR Graduate: Digital Content Specialist

Al-Futtaim; Dubai; On-site; AED 67,000 - 100,000; Full time

Job summary

Al-Futtaim Retail is seeking a Digital Content Specialist as part of the SINYAR Graduate Program. Join IKEA within the group to help shape content across digital channels and gain hands-on experience in e-commerce, digital marketing and cross-functional collaboration.

We welcome fresh graduates with GPA 2.8 or above, with up to 1 year of relevant experience. You will create engaging content, optimize messaging and collaborate with Marketing, Merchandising and Customer Experience to deliver a

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• Minimum GPA of 2.8 or above.
• Fresh graduate or up to 1 year of relevant experience.
• Strong interest in digital content, copywriting and customer engagement.
• Good written communication skills in English and Arabic.
• Creative, collaborative and eager to learn in a fast-paced digital environment.
• Familiarity with SEO, content management systems, Adobe InCopy or InDesign is an advantage.

Responsibilities

• Write, edit and optimise customer-facing content across website, app, email, push notifications and WhatsApp.
• Create engaging and commercially effective content that supports customer engagement and conversion.
• Adapt campaign, product and service messaging across digital channels while maintaining IKEA's tone of voice.
• Support content planning in line with trading priorities, content calendars and campaign schedules.
• Work with Merchandising teams to support global launches, new product releases, seasonal activities and commercial campaigns.
• Collaborate with Customer Experience, Marketing, Commercial and Digital teams to deliver a consistent customer experience.
• Apply SEO and digital content best practices to improve visibility and engagement.
• Use customer insights and performance data to continuously improve content.
• Monitor customer behaviour and content performance to identify opportunities for stronger engagement.
• Work with internal stakeholders to plan and deliver content aligned with business priorities.
• Support cross-functional projects across digital content, copywriting and customer communication.
• Build your experience by working across different teams and digital touchpoints within the Retail business.

Skills

Copywriting

Digital content

SEO basics

Bilingual English/Arabic

Education

Bachelor’s degree in Marketing, Communications, Journalism or related field

Tools

CMS

Adobe InCopy/InDesign

Job description

Al-Futtaim Retail is seeking a Digital Content Specialist as part of the SINYAR Graduate Program. Join IKEA within the group to help shape content across digital channels and gain hands-on experience in e-commerce, digital marketing and cross-functional collaboration.

We welcome fresh graduates with GPA 2.8 or above, with up to 1 year of relevant experience. You will create engaging content, optimize messaging and collaborate with Marketing, Merchandising and Customer Experience to deliver a