Digital Content Expert

United Arab Emirates University; Al Ain; On-site; AED 180,000 - 240,000; Full time

Job summary

United Arab Emirates University seeks an experienced Digital Content Manager to oversee and optimize the university’s digital content across its website and platforms. The role emphasizes SEO, accessibility, and alignment with the university’s mission and branding.

You will coordinate with colleges, departments and centers to develop content, create editorial plans, and produce Arabic and English content that enhances the university’s digital presence and user experience.

Qualifications

• Bachelor’s degree in media, Mass Communication, Digital Marketing, Arabic Language, English Language or equivalent.
• A master’s degree in a relevant discipline is preferred.

Responsibilities

• Develop and manage the University’s digital content across its website and digital platforms.
• Apply SEO best practices and ensure accessibility and institutional alignment.
• Collaborate with colleges/centers to support communication and marketing needs; plan editorial calendars.

Skills

Eight years experience

SEO

CMS

Arabic & English content

HTML/CSS basics

UX understanding

Content management

Data analysis

Education

Bachelor’s degree in media, Mass Communication, Digital Marketing, Arabic Language, English Language

Tools

CMS

Job description

Job Description

Develop and manage the University’s digital content across its website and various digital platforms, ensuring that the content is high-quality, reflects the University’s institutional identity, improves the user experience, and supports its strategic objectives and digital transformation. General Duties Provide expertise in website content management and development, including search engine optimization (SEO) and digital accessibility standards, to ensure an effective and outstanding digital experience for different target audiences. Apply SEO best practices to enhance content visibility and accessibility. Ensure that digital content aligns with the University’s mission, vision, and institutional identity. Collaborate with the University’s colleges, departments, and centers to develop digital content that supports its communication and marketing needs; identify keywords and key messages supporting the SEO strategy; and ensure that content flows smoothly and is continuously updated. Develop editorial plans for digital content in coordination with the corporate communications, digital marketing, and other relevant University teams. Prepare, write, and edit digital content in Arabic and English to achieve the University’s objectives and strengthen its digital presence. Review digital content—including text, headings, images, videos, and multimedia elements—before publication. Simplify and present complex academic, research, and administrative information in a clear manner suitable for different audiences. Ensure that published information is accurate and up to date, thereby protecting the University’s reputation and credibility. Manage and update content using the content management systems (CMS) of the University’s website and affiliated digital platforms. Prepare and implement digital content plans and publishing and update schedules in coordination with relevant stakeholders. Develop and manage the editorial calendar for the University’s website and other digital pages, including periodic content updates and major institutional projects and initiatives. Provide technical support and guidance to CMS users and train them in digital content management best practices. Monitor and analyze website performance indicators and prepare periodic reports and recommendations for improvement. Use digital analytics and artificial intelligence tools to improve content quality and enhance audience engagement. Develop mechanisms and procedures for monitoring content quality and addressing feedback and errors effectively and promptly. Conduct periodic reviews of the website and digital channels and identify opportunities for ongoing development and improvement. Ensure compliance with digital governance policies and institutional standards for electronic publishing. Maintain the confidentiality of information and comply with professional ethics.

Minimum Qualifications

• Bachelor’s degree in media, Mass Communication, Digital Marketing, Arabic Language, English Language, or an equivalent field. A master’s degree in a relevant discipline is preferred.

Experience/Skills

• At least eight years of experience in digital content management, digital communication, or website management.
• Practical experience in writing and editing audience-focused content and managing website content.
• Experience in higher education institutions or government entities is preferred.
• Knowledge of website content-management principles and practices and content management systems (CMS).
• Advanced knowledge of search engine optimization (SEO).
• Basic knowledge of web-development languages such as HTML and CSS.
• Understanding of user experience (UX).
• Knowledge of digital data-analysis methods and website performance measurement.
• Ability to create, manage, and develop website content using the latest digital tools and technologies.
• Ability to analyze user data and behavior and use the findings to improve content and the user experience.
• Ability to simplify complex information and present it clearly and appropriately to target audiences.
• Ability to train and guide users and provide technical support and advice.
• Flexibility and ability to adapt to technological changes and evolving work requirements.
• Ability to analyze website data and use the findings to improve content.

Preferred Qualifications

General Training Courses

• Research and Development Mechanisms training courses.
• Brainstorming Methods training courses.
• Knowledge Management training courses.
• Strategic Planning training courses.

Specialized Training Courses

• Rules and Regulations training courses, in relation to the organizational unit work nature.
• Government entities and institutions affairs matters training courses.
• Decision Making and Problem-solving training courses.
• Specialized Competencies Knowledge of advanced management approaches.
• Commitment to quality and accuracy standards throughout every stage of digital content preparation and management.
• Knowledge of policies and procedures.
• Knowledge of laws and regulations.
• Advanced knowledge of English language.
• Computer Skill and Administrative Applications Skills.
• Detail oriented, with strong written and editing skills.
• Knowledge of research approaches and methods.
• Knowledge of data collection and analysis methods and approaches.
• Leadership and management skills.
• Analytical Skills.