Content Writing Specialist-Arabic

Skills Hub Recruitment Solutions; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Content Writing Specialist fluent in both English and Arabic. This role involves creating compelling content for digital platforms, managing social media strategies, and driving brand engagement. You will have the opportunity to work on diverse projects, collaborate with clients, and utilize your analytical skills to optimize marketing strategies. If you are passionate about digital marketing and content creation, this is a fantastic opportunity to join a dynamic team and make a significant impact in the field.

Qualifications

• 2-4 years of experience in content creation and digital marketing.
• Strong communication skills in both English and Arabic.

Responsibilities

• Create engaging content for various digital platforms.
• Develop and execute social media strategies to enhance brand awareness.
• Conduct market research to identify business opportunities.

Skills

Content Creation

Social Media Management

SEO

Client Relationship Management

Analytical Skills

Problem-Solving

Digital Marketing

Fluency in Arabic

Fluency in English

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Digital Marketing Tools

Analytics Platforms

Job description

About the job Content Writing Specialist-Arabic

Content Creation:

• Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
• Determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Determine the best distribution channel to deliver content to your audience.
• Ensure content aligns with the brand's tone, voice, and messaging guidelines.
• Conduct keyword research to optimize content for SEO.

Social Media Management:

• Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
• Create engaging and visually appealing content, including posts, images, videos, and stories, that align with our brand identity and resonate with our audience.
• Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers while maintaining our brand's voice.
• Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
• Plan and execute paid social media advertising campaigns to increase reach and conversions, ensuring cost-effective results.
• Stay updated on the latest social media trends, tools, and best practices to keep our strategy innovative and effective.
• Develop and implement effective social media marketing strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Create and schedule social media posts, graphics, and videos.
• Monitor and analyze social media performance using analytics tools to make data-driven improvements.
• Serve as the primary point of contact for assigned clients, fostering positive relationships.
• Understand client goals and objectives and develop customized digital marketing strategies to meet them.
• Regularly communicate with clients, providing updates, reports, and recommendations.
• Collaborate with PR and marketing departments to brainstorm and develop a variety of marketing materials.
• Plan, direct, design, and edit content that gets results.
• Collaborate with the team to develop comprehensive digital marketing plans for clients.
• Stay updated on industry trends, emerging technologies, and best practices to incorporate into strategies.

Analytics and Reporting:

• Conduct thorough audits to determine what content should be kept, edited, rewritten, and more.
• Monitor and analyze campaign performance metrics and generate insightful reports for clients.
• Use data to optimize marketing strategies and improve ROI.

Budget Management:

• Manage digital marketing budgets effectively, ensuring efficient allocation of resources.

Business Development:

• Conduct thorough market research to identify potential business opportunities, target markets, and industry trends.
• Build and maintain a pipeline of prospective clients or partners through networking, cold calling, and outreach efforts.
• Cultivate and maintain strong relationships with existing and potential clients or partners to understand their needs and propose tailored solutions.
• Prepare and present compelling business proposals and presentations that effectively communicate our value proposition.
• Negotiate terms, pricing, and contracts with clients or partners to secure new business opportunities.
• Set and achieve business development targets and contribute to the overall revenue growth of the company.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience required: 02 to 04 Years.
• Fluency in spoken and written English and Arabic.
• Strong written and verbal communication skills in both English and Arabic.
• Proven experience in content creation and digital marketing.
• Familiarity with social media platforms and advertising.
• Business Development Experience preferred.
• Knowledge of SEO best practices.
• Excellent client relationship management skills.
• Strong analytical and problem-solving abilities.
• Proficiency in digital marketing tools and analytics platforms.
• Creativity and a passion for staying up-to-date with industry trends.
• Experience in an Advertising/Marketing Agency is not required, but it is an added advantage.