Digital Content Strategist: SEO & UX (Higher Ed)

United Arab Emirates University, Department of Family Medicine; Abu Dhabi; On-site; AED 201,000 - 335,000; Full time

Job summary

United Arab Emirates University, Department of Family Medicine, seeks an experienced digital content manager to oversee university-wide digital content. You will ensure high-quality content across the website and platforms, support digital transformation, and align with institutional identity.

The role requires coordinating with various departments and applying SEO and accessibility best practices. You will edit content in Arabic and English, manage editorial calendars, and monitor analytics to

Qualifications

• Bachelor’s degree in media, mass communication, digital marketing, or related field; master’s preferred.
• Experience in digital content management and higher education settings is advantageous.

Responsibilities

• Manage the University’s digital content across its website and platforms to reflect institutional identity.
• Apply SEO and accessibility standards to improve content visibility and usability.
• Collaborate with colleges, departments, and centers to develop content aligned with marketing needs and SEO strategy.
• Develop editorial plans and coordinate publishing with communications teams.
• Prepare and edit bilingual (Arabic and English) content for publication.
• Monitor website performance and provide recommendations for improvements.

Skills

Content management

SEO

CMS

HTML/CSS

UX knowledge

Editorial writing

Training others

Education

Bachelor’s degree

Master’s degree preferred

Job description

United Arab Emirates University, Department of Family Medicine, seeks an experienced digital content manager to oversee university-wide digital content. You will ensure high-quality content across the website and platforms, support digital transformation, and align with institutional identity.

The role requires coordinating with various departments and applying SEO and accessibility best practices. You will edit content in Arabic and English, manage editorial calendars, and monitor analytics to