CRM Strategy Lead – Gaming Marketing & Loyalty

Wynn Al Marjan Island; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Wynn Al Marjan Island seeks a Manager - Gaming Marketing CRM to lead data-driven customer engagement and loyalty initiatives. You will drive CRM insights, design personalized communications, and collaborate with marketing, IT, operations and finance teams to align CRM with business goals.

The role requires 5+ years in CRM or marketing, with a track record in gaming or hospitality; leadership experience is a plus. Experience with loyalty programs and data privacy compliance is essential.

Qualifications

• Bachelor's degree in marketing, business, data science or related field.
• Minimum of 5 years in CRM, marketing or related field; leadership experience a plus.
• Proven CRM strategy development and execution in gaming or hospitality preferred.

Responsibilities

• Oversee data collection, analysis, and interpretation to identify trends and behaviors.
• Develop personalized communication strategies (email, SMS, direct mail) and monitor loyalty programs.

Skills

Data analysis

CRM strategy

Budget management

Cross-functional leadership

Marketing automation

Education

Bachelor's degree in Marketing/Business/Data Science

Master's degree preferred

Job description

Wynn Al Marjan Island seeks a Manager - Gaming Marketing CRM to lead data-driven customer engagement and loyalty initiatives. You will drive CRM insights, design personalized communications, and collaborate with marketing, IT, operations and finance teams to align CRM with business goals.

The role requires 5+ years in CRM or marketing, with a track record in gaming or hospitality; leadership experience is a plus. Experience with loyalty programs and data privacy compliance is essential.