Manager - Gaming Marketing CRM

Wynn Al Marjan Island; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Wynn Al Marjan Island seeks a Manager - Gaming Marketing CRM to lead data-driven customer engagement and loyalty initiatives. You will drive CRM insights, design personalized communications, and collaborate with marketing, IT, operations and finance teams to align CRM with business goals.

The role requires 5+ years in CRM or marketing, with a track record in gaming or hospitality; leadership experience is a plus. Experience with loyalty programs and data privacy compliance is essential.

Qualifications

• Bachelor's degree in marketing, business, data science or related field.
• Minimum of 5 years in CRM, marketing or related field; leadership experience a plus.
• Proven CRM strategy development and execution in gaming or hospitality preferred.

Responsibilities

• Oversee data collection, analysis, and interpretation to identify trends and behaviors.
• Develop personalized communication strategies (email, SMS, direct mail) and monitor loyalty programs.

Skills

Data analysis

CRM strategy

Budget management

Cross-functional leadership

Marketing automation

Education

Bachelor's degree in Marketing/Business/Data Science

Master's degree preferred

Job description

Job Description

About Wynn Al Marjan Island

On schedule to open in the United Arab Emirates in spring 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theater, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

About The Position

Wynn Al Marjan Island is currently seeking a Manager - Gaming Marketing CRM to join the resort’s Gaming Marketing CRM team.

Data Analysis & Insights

• Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviors
• Utilize data analytics tools to generate actionable insights that inform Gaming Marketing strategies and decision-making
• Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement
• Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention

Customer Engagement & Loyalty Programs

• Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement
• Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed

Cross-Functional Collaboration

• Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals
• Collaborate with the IT department to ensure the CRM system is integrated with other gaming systems and databases
• Partner with the operations team to enhance the customer experience on the gaming floor and other touchpoints

Budget Management

• Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI
• Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Gaming Marketing users, and opportunities to improve performance and usefulness of the tool

Compliance & Risk Management

• Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards
• Identify and mitigate risks associated with CRM strategies and customer data management

About You

• Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; master’s degree preferred
• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus
• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry