CRM & Loyalty Program Manager

AFNAN PERFUMES - L.L.C; Ajman; On-site; AED 180,000 - 260,000; Full time

Benefits offered by this job

Challenging role

Growth opportunities

Competitive compensation & benefits

Career progression

Diversity & inclusion

Job summary

AFNAN Perfumes - L.L.C. in Ajman UAE is seeking a CRM Loyalty Program Manager to architect and scale a global e-commerce loyalty program that drives revenue and strengthens retention.

You will own end-to-end CRM strategy, design loyalty mechanics, manage campaigns across channels, and collaborate with IT, data teams, and external partners to deliver measurable CLV gains.

Qualifications

• 6–10 years of experience in CRM, loyalty programs or lifecycle marketing.
• Experience in ecommerce customer engagement.
• Hands-on with CRM platforms and marketing automation tools.
• Knowledge of CDP and loyalty platforms compatible with Shopify.
• Experience launching loyalty programs from concept to scale.
• Experience with pricing and promotion analytics.
• Cross-border e-commerce exposure.

Responsibilities

• Conceptualize and develop a global loyalty program aligned with ecommerce growth.
• Design the program structure including points, tiers, rewards, referrals and member benefits.
• Launch and scale loyalty programs across multiple global markets.
• Integrate CRM with ecommerce platforms, marketing automation tools and CDPs.
• Build CRM campaigns across the full customer lifecycle: Acquisition to Reactivation.
• Develop dashboards and reporting for loyalty program performance and ROI.
• Use AB testing and data insights to optimize campaigns.

Skills

CRM

Loyalty programs

Lifecycle marketing

Data-driven marketing

Campaign automation tools

CDP

Shopify integration

Tools

Shopify

Marketing automation platforms

CRM platforms

Job description

Job Title CRM Loyalty Program Manager

Location Ajman UAE

Job Summary

The CRM Loyalty Program Manager will be responsible for conceptualizing launching and scaling a global e-commerce loyalty program aimed at driving top-line revenue growth and improving customer retention The role will lead the end-to-end CRM strategy including loyalty program design campaign management customer lifecycle marketing and performance monitoring This position will focus on selecting the right CRM and loyalty technology stack developing data-driven customer engagement initiatives and executing targeted campaigns that increase repeat purchases enhance customer lifetime value CLV and strengthen long-term customer relationships across global markets ultimately contributing to sustained e-commerce revenue growth

Key Responsibilities

Conceptualize and develop a strong global loyalty program strong strategy aligned with e-commerce growth Design the program structure including points tiers rewards referrals and member benefits Develop e-commerce-first loyalty mechanics optimized for online customer journeys Define customer value exchange earn burn logic reward structures redemption rules Launch and scale loyalty programs across multiple global markets Evaluate and implement the right CRM and loyalty technology stack Lead integration with e-commerce platforms marketing automation tools and CDPs Ensure systems support Personalization Omnichannel engagement Global scalability Customer segmentation and automated lifecycle campaignsWork closely with external and internal IT and data teams to implement CRM infrastructure Build and manage CRM campaigns across the full customer lifecycle Acquisition Welcome journeys Repeat purchase Retention and ReactivationDevelop automated customer journeys across Email SMS WhatsApp Push notifications Loyalty program communication and implement behavioural and transactional segmentation Drive customer retention and repeat purchase rate through CRM initiatives Develop programs to improve Customer Lifetime Value CLV Average Order Value AOV Purchase FrequencyOptimize loyalty-driven conversion strategies Monitor and evaluate loyalty pricing incentives and reward economics Work with internal teams to analyze Discount effectivenessPromotion ROIReward redemption impactUse pricing analytics tools and dashboards to monitor performance Track key CRM and loyalty metrics such as Loyalty member growth Redemption ratesRepeat purchase rate Customer lifetime value Campaign ROI Build reporting dashboards for performance monitoring Use A B testing and data insights to optimize campaigns

Required Education and Experience

6–10 years of experience in CRM, loyalty programs or lifecycle marketingStrong experience in e-commerce customer engagementProven experience launching loyalty programs from concept to scaleHands-on experience with CRM platforms and marketing automation toolsStrong analytical mindset with experience in data-driven marketingExperience with global loyalty programsKnowledge of customer data platforms (CDP) and loyalty program platforms compatible with ShopifyExperience managing campaign automation and customer journeysExposure to AI tools, marketing automation, and advanced data analytics will be an added benefit.Understanding of pricing and promotion analyticsExperience working with cross-border e-commerce markets

What We Offer

A challenging and influential role in a dynamic, fast-paced environment.Opportunities for daily learning and growth alongside a passionate team.A competitive compensation package with comprehensive benefits.Potential for career advancement within Afnan Perfumes, reflecting our commitment to employee development and global presence.Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.