CRM Coordinator

Aman Group; Dubai; On-site; AED 120,000 - 160,000; Full time

Benefits offered by this job

Global career opportunities

Job summary

Aman Group is seeking a CRM Coordinator based in Dubai to support planning, execution and optimisation of CRM activities across the group. You will manage email campaigns, customer journeys, audience segmentation and CRM operations to boost guest engagement and revenue.

Ideal candidates have 2–4 years in CRM or marketing automation, hands-on experience with Braze or Salesforce Marketing Cloud, and a strong data-driven mindset. Fluency in English is essential.

Qualifications

• 2–4 years' experience in CRM, email marketing or marketing automation.
• Hands-on experience with Braze, Salesforce Marketing Cloud or similar, including campaign deployment and journey execution.
• Strong organisational skills with attention to detail in a fast-paced environment.
• Analytical mindset with a focus on campaign performance reporting.
• Good understanding of CRM best practices and lifecycle marketing.
• Curious, pragmatic mindset with interest in innovation and AI-enabled CRM.
• Experience in luxury hospitality or multicultural global environments is preferred.
• Fluency in English; additional languages are an advantage.

Responsibilities

• Support the CRM Manager in delivering the global CRM strategy, calendar, and customer engagement roadmap.
• Partner with Content Marketing to translate CRM briefs into creative briefs aligned with brand standards.
• Build, manage, and optimise email templates across devices with responsive design.
• Execute audience segmentation, personalisation, and dynamic content strategies.
• Conduct campaign testing, QA, and proofing prior to deployment.
• Monitor, analyse, and report on campaign performance metrics and KPIs.
• Support automated customer journeys across acquisition, onboarding, pre-arrival, post-stay, retention and loyalty.
• Maintain audience data, preferences, suppression lists, and data quality; support VIP communications.

Skills

CRM

Email marketing

Marketing automation

Campaign deployment

Audience segmentation

Customer journeys

Data analytics

GDPR compliance

Tools

Braze

Salesforce Marketing Cloud

Job description

## CRM CoordinatorApply: Dubai Office - Dubai, UAE: Full time: Posted Today: JR104881Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.**Role**The CRM Coordinator, based in the Dubai Corporate Office, supporting the planning, execution and optimisation of CRM activity across the Aman Group. Reporting to the CRM Manager, this role is responsible for the day-to-day delivery of email campaigns, customer journeys, audience segmentation and CRM operations that enhance guest engagement, loyalty and revenue.**Responsibilities*** Support the CRM Manager in delivering the global CRM strategy, campaign calendar, and customer engagement roadmap.* Partner with the Content Marketing team to translate CRM briefs into creative briefs, ensuring alignment with brand standards.* Build, manage, and optimise email templates within the CRM platform, ensuring responsive design and accessibility across devices.* Execute audience segmentation, personalisation, and dynamic content strategies to enhance campaign relevance and performance.* Conduct thorough campaign testing, quality assurance, and proofing processes prior to deployment.* Monitor, analyse, and report on campaign performance metrics, including open rates, click-through rates, conversions, engagement, and KPIs.* Support the implementation and maintenance of automated customer journeys across acquisition, onboarding, pre-arrival, post-stay, retention, and loyalty programmes.* Manage guest communications throughout the customer lifecycle, ensuring messaging is timely, relevant, personalised, and aligned with business objectives.* Maintain audience data, customer preferences, suppression lists, and overall CRM data quality, while supporting VIP guest communications and recognition programmes.* Assist with CRM platform administration, workflow management, troubleshooting, testing, optimisation initiatives, and the rollout of new CRM capabilities, automation, and templates, ensuring compliance with GDPR and internal data governance standards**.****Requirements*** 2–4 years' experience in CRM, email marketing or marketing automation, ideally within luxury hospitality, travel or a premium consumer brand* Hands-on experience with CRM and marketing automation platforms such as Braze, Salesforce Marketing Cloud or similar, including campaign deployment, audience segmentation and customer journey execution* Strong organisational skills with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment* Comfortable working with campaign data and performance reporting, with an analytical mindset and a commitment to continuous improvement* Good understanding of CRM best practice, customer lifecycle marketing and personalisation* A curious, pragmatic mindset with a genuine passion for innovation, experimentation and emerging CRM capabilities including AI* Experience in luxury goods, hospitality or a multicultural global environment is strongly preferred* Fluency in English is essential; additional languages are an advantage**Benefits**At Aman Group, we believe our colleagues are at the core of our success. We offer competitive benefits, including exciting global career opportunities within a rapidly expanding company. We prioritize and support your professional journey, ensuring you feel valued, included, and at home.If you are passionate about attracting exceptional talent and creating a positive experience for every candidate, we invite you to apply to join us on our journey.