Creative Director - Brand Video Content

Hospitable.com; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

A leading blockchain ecosystem in Dubai is seeking a creative leader to drive the global branded video content strategy. You will manage the entire creative process while ensuring brand consistency. The ideal candidate will have over 10 years of experience in content leadership roles and the ability to lead cross-functional teams. This role offers a hybrid work model along with a competitive salary and benefits.

Benefits

Competitive salary

Benefits

Work-from-home flexibility

Creative autonomy

Qualifications

• 10+ years in creative/content leadership roles (brand, editorial, video).
• Proven track record leading multi-format content production at scale.
• Experience managing cross-functional creative teams and external vendors.

Responsibilities

• Lead the global branded video content strategy.
• Own the end-to-end creative process: concept, scriptwriting, execution.
• Maintain high standards in storytelling, brand identity, and production.

Skills

Creative leadership

Content strategy

Multi-format content production

Strong writing

Team management

Tools

3D software

AI-driven workflows

Motion graphics

Job description

Binance – The world’s largest blockchain ecosystem and crypto exchange by trading volume and user base.

• Dubai, UAE
• Hybrid (part on-site, part remote)
• Full-time
• Hybrid work model depending on business needs

Lead Binance's global branded video content strategy, shaping how the company is seen, heard, and experienced in crypto, Web3, and beyond. From short-form explainers to long-form campaigns, you'll bring Binance’s storytelling to life with editorial precision and creative impact.

• Own the end-to-end creative process: concept, scriptwriting, execution
• Develop narrative frameworks and creative treatments for all video formats
• Ensure brand consistency across visual, verbal, and editorial outputs
• Partner with writers, designers, motion graphics, producers, agencies
• Align with product marketing, comms, and global/regional teams
• Scale storytelling globally through external partnerships and in-house talent
• Champion platform-first content thinking and new storytelling formats
• Explore 3D motion, AI-enhanced workflows, and emerging creative tech
• Drive efficiency + quality in the creative process
• Lead a small team of cross-functional creatives
• Maintain high standards in storytelling, brand identity, and production
• Guide script development, treatments, and post-production deliverables
• 10+ years in creative/content leadership roles (brand, editorial, video)
• Strong writing and content strategy foundation
• Proven record leading multi-format content production at scale
• Experience managing cross-functional creative teams and external vendors
• Background in crypto, fintech, or complex tech industries is a plus
• Familiarity with 3D, motion graphics, or AI-driven workflows is a strong advantage
• Shape the future of content at the leading name in crypto
• Work on high-impact projects with global visibility
• Collaborate with world-class, multidisciplinary talent
• Enjoy a flat structure, creative autonomy, and a fast-paced environment
• Competitive salary, benefits, and work-from-home flexibility

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