General Manager - FMCG

Yello; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Job summary

Yello invites an accomplished regional leader to own MEA sales and profitability across the region. Based in Dubai, you will shape growth strategies, optimize distributor partnerships, and drive channel performance across modern trade, foodservice, and e-commerce.

The role requires a proven track record in FMCG markets within MEA, strong P&L management, and experience building brands in emerging markets. You will lead a high-performing regional team and collaborate with marketing and agencies to

Qualifications

• 10+ years of commercial leadership experience within FMCG markets across MEA.
• Strong P&L management and financial acumen.
• Proven success managing distributors across multiple international markets.
• Track record of driving growth and building brands in emerging markets.
• Experience developing and executing regional commercial strategies.
• Demonstrated ability to hire, develop and retain top talent.
• Strong analytical, communication and stakeholder management skills.
• Bachelor's degree in Business or related field; MBA preferred.

Responsibilities

• Own total sales, revenue and profitability performance across the MEA region.
• Develop and execute the regional growth strategy.
• Manage and optimise distributor partnerships and route-to-market models.
• Lead channel strategy across modern trade, traditional trade, foodservice, e-commerce channels.
• Drive product portfolio decisions, localization initiatives and regulatory compliance requirements.
• Partner with marketing teams and agencies to increase brand visibility and market penetration.
• Build, develop and lead a high-performing regional team.
• Identify opportunities for innovation and sustainable commercial growth.

Skills

Commercial leadership

P&L management

Distributor management

Channel strategy

Growth & brand building

Talent development

Analytical & stakeholder mgmt

Education

Bachelor's degree in Business or related

MBA preferred

Job description

A highly dynamic, household favourite brand!

• Own total sales, revenue and profitability performance across the MEA region.
• Develop and execute the regional growth strategy.
• Manage and optimise distributor partnerships and route-to-market models.
• Lead channel strategy across modern trade, traditional trade, foodservice, e-commerce channels.
• Drive product portfolio decisions, localization initiatives and regulatory compliance requirements.
• Partner with marketing teams and agencies to increase brand visibility and market penetration.
• Build, develop and lead a high-performing regional team.
• Identify opportunities for innovation and sustainable commercial growth.

Key prerequisites for the role include:

• 10+ years of commercial leadership experience within FMCG markets across MEA.
• Strong P&L management and financial acumen.
• Proven success managing distributors across multiple international markets.
• Track record of driving growth and building brands in emerging markets.
• Experience developing and executing regional commercial strategies.Demonstrated ability to hire, develop and retain top talent.
• Strong analytical, communication and stakeholder management skills.
• Bachelor's degree in Business or a related discipline; MBA preferred.