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Gulf Medical University LLC (SOLE PROPRIETORSHIP) is seeking a creative Content Specialist to craft engaging digital content across social media and websites. You will develop ideas, captions, graphics, and videos while maintaining a consistent brand voice and calendar on campaigns and events.
The role involves collaborating with the marketing team, editing copy, capturing media, and analyzing performance to optimize reach and impact. A strong eye for design and story-telling is essential.
Create engaging and high-quality content for social media platforms, websites, and other digital communication channels.
Develop creative content ideas, captions, graphics, videos, reels, and promotional materials.
Plan, develop, and maintain a content calendar aligned with organizational goals and marketing strategies.
Collaborate with the marketing and communications team to develop content for campaigns, events, and promotional activities.
Write, edit, and proofread content to ensure accuracy, consistency, and alignment with the organization's brand guidelines.
Capture and edit photos and videos for social media posts, campaigns, and institutional events.
Monitor social media trends, audience engagement, and competitor activities to identify opportunities for content improvement.
Optimize content for different digital platforms to improve reach, engagement, and visibility.
Coordinate with internal departments to collect information and develop content highlighting organizational activities, achievements, and initiatives.
Monitor content performance using analytics tools and prepare reports on engagement, reach, and overall effectiveness.
Ensure all published content is professional, accurate, visually appealing, and delivered within established timelines.
Perform other related duties as assigned by the line manager.
Bachelor's degree in Marketing, Mass Communication, Media, Digital Marketing, or a related field.
Proven experience in content creation, social media management, or digital marketing.
Excellent written and verbal communication skills.
Proficiency in graphic design and video editing tools such as Canva, Adobe Photoshop, Premiere Pro, or similar software.