Content Writer

NRTC Group; Abu Dhabi; On-site; AED 89,280 - 133,920; Full time

Job summary

NRTC Group in Abu Dhabi is looking for a creative Content Writer to enhance their corporate and lifestyle communications. This role involves crafting engaging content for social media, blogs, newsletters, and campaigns while managing posting schedules and content calendars.

The ideal candidate will have a strong command of English and at least 2–3 years of relevant experience in content writing and social media management, combined with a passion for branding and storytelling.

Qualifications

• Minimum 2–3 years of experience in content writing, social media management, or digital marketing.
• Detail-oriented and responsible, able to work in a fast-paced environment.
• Creative, trend-aware, and passionate about branding.

Responsibilities

• Develop content for social media, blogs, newsletters, and corporate communications.
• Manage social media posting schedules and coordinate across platforms.
• Conduct online research on industry trends and monitor content performance.

Skills

Excellent command over English language

Strong content writing and storytelling skills

Understanding of social media platforms

Good online research capability

Ability to manage multiple content formats

Education

Bachelor’s Degree in Marketing, Media, Communications, Journalism, Business

Tools

Meta Business Suite

LinkedIn management

Canva

CapCut

Adobe Express

Job description

Job Post: Content Writer – Corporate & Lifestyle Communications

About the Role

We are looking for a creative, digitally driven, and passionate Content Writer to join our Marketing & Communications team.

The ideal candidate should have strong storytelling abilities, excellent English writing skills, and a deep understanding of digital content trends across corporate and lifestyle communication platforms.

This role will support content development for social media, blogs, newsletters, campaigns, and corporate communications across the group and its subsidiaries.

Key Responsibilities

Content & Copywriting

• LinkedIn
• Instagram
• Facebook
• Blogs
• Corporate newsletters
• Website content
• Marketing campaigns
• Write captions, articles, promotional copy, and communication material.
• Develop content aligned with both corporate and lifestyle branding.

Social Media Management

• Manage social media posting schedules and content calendars.
• Coordinate posting across Meta platforms and LinkedIn.
• Support social media boosting and campaign execution.
• Monitor engagement and content performance.

Research & Trend Monitoring

• Conduct online research on:
  • Industry trends
  • Social media trends
  • Current affairs
  • Competitor activities
• Identify trending content opportunities and ideas.

Creative Support

• Coordinate with agencies, designers, freelancers, and internal teams.
• Support creation of basic graphics, reels, and short‑form video content.
• Maintain consistency in branding and communication.

Skills & Requirements

Mandatory

• Excellent command over English language
• Strong content writing and storytelling skills
• Understanding of social media platforms and digital communication
• Good online research capability
• Ability to manage multiple content formats and platforms

Preferred

• Knowledge of Meta Business Suite and LinkedIn management
• Experience in social media posting and boosting
• Basic graphic design and video editing knowledge
• Familiarity with Canva, CapCut, Adobe Express, or similar tools

Qualification

• Bachelor’s Degree in Marketing, Media, Communications, Journalism, Business, or related field

Experience

• Minimum 2–3 years of relevant experience in:
  • Content writing
  • Social media management
  • Digital marketing
  • Corporate communications

What We’re Looking For

We are seeking someone who is:

• Creative and trend‑aware
• Digitally active and proactive
• Detail‑oriented and responsible
• Passionate about branding and storytelling
• Able to work in a fast‑paced environment