Commercial Director

GRAND MERCURE; Dubai; On-site; AED 600,000 - 1,200,000; Full time

Job summary

Grand Mercure Dubai City and ibis Styles Dubai Airport seek a Commercial Director to lead the group’s revenue growth, strategy and brand positioning. You will oversee Sales, Events, Weddings, Marketing and other commercial functions, partnering with the Cluster GM to drive profitability and market share.

The role requires a strategic, results-driven leader with deep knowledge of premium hospitality, MICE, corporate and leisure segments, and the ability to align sales and marketing initiatives

Qualifications

• 8–10 years of progressive commercial leadership within premium hospitality.
• Experience in Sales, Events, Marketing or Revenue-related functions.
• Strong leadership, strategic planning and stakeholder management skills.

Responsibilities

• Commercial Strategy & Leadership: Develop and implement the overall commercial and marketing strategy for two hotels, align with annual priorities, budgets and action plans.
• Sales & Business Development: Lead and optimize Rooms, Food & Beverage, Meetings & Events revenue; identify and secure new business across premium leisure, corporate, MICE, weddings and social events.
• Marketing & Brand Positioning: Develop integrated marketing strategies to support revenue and brand objectives; ensure alignment with brand standards and partnerships.
• Revenue Optimization & BI: Collaborate with Revenue Management to maximize yield and profitability; drive meaningful reports, forecasts and dashboards.
• People Leadership: Build and develop a high-performing commercial and marketing team with clear accountability and development plans.
• Stakeholder Management: Maintain strong relationships with corporate accounts, partners, and stakeholders; lead strategic commercial initiatives.

Skills

Sales & Marketing

Revenue management

CRM analytics

Stakeholder management

Tools

CRM

Job description

JOB SUMMARY

The Commercial Director is responsible for leading and driving the overall commercial strategy for Grand Mercure Dubai City and ibis Styles Dubai Airport The role oversees Sales Events Weddings Marketing and other commercial functions to maximize revenue market share profitability and brand positioning Working closely with the Cluster General Manager and key stakeholders will develop and execute integrated commercial strategies identify new business opportunities strengthen key partnerships and ensure the effective alignment of sales and marketing initiatives across both hotels The successful candidate will be a strategic and commercially driven leader with a strong understanding of premium hospitality revenue generation brand positioning and market dynamics

WHAT YOU WILL BE DOING

Commercial Strategy amp Leadership

Develop and implement the overall commercial and marketing strategy for Grand Mercure Dubai City and ibis Styles Dubai Airport to achieve revenue profitability and market share objectives Work closely with the Cluster General Manager to establish annual commercial priorities sales and marketing plans budgets and action plans Identify strategic organizational and tactical initiatives to improve commercial effectiveness efficiency and performance Lead the development and execution of initiatives to drive Rooms Food amp Beverage Meetings amp Events Weddings and other revenue streams Continually assess market trends competitor activity and customer behavior to identify opportunities and adjust strategies accordingly Establish clear commercial objectives performance indicators and reporting mechanisms to support informed decision-making Create a predictable sales model and drive accurate monthly quarterly and annual forecasting

Sales amp Business Development

Provide strategic leadership and direction to the Proactive Sales Reactive Sales Events and Weddings teams Ensure the achievement and maximization of Rooms and Banquet revenue overall profitability and other agreed commercial targets Proactively identify develop and secure new business opportunities across relevant market segments with particular focus on premium leisure corporate MICE weddings and social events Establish effective solicitation and account management strategies to maximize revenue and yield Identify priority markets and accounts through market intelligence and research and ensure appropriate account coverage Monitor sales production and adjust account strategies sales activities and priorities to achieve agreed objectives Conduct regular business reviews with the sales leadership team to evaluate sales performance business mix expenditure profitability and opportunities for revenue enhancement Work closely with Accor Corporate Global Sales and relevant partners to generate leads and improve conversion Represent the hotels at relevant local and international trade shows exhibitions sales missions and industry events

Marketing amp Brand Positioning

Lead the development and implementation of integrated marketing strategies that support revenue generation brand awareness and commercial objectives Work closely with the Marketing team to develop effective demand-generation initiatives across relevant channels Ensure alignment between sales marketing communications partnerships and brand strategies Strengthen the market positioning and visibility of Grand Mercure Dubai City and ibis Styles Dubai Airport while ensuring all activities are aligned with the Grand Mercure and ibis Styles brand standards Oversee marketing campaigns and initiatives to drive qualified leads customer acquisition conversion and loyalty Monitor campaign effectiveness and return on investment and adjust strategies where required Identify and develop strategic partnerships that enhance brand awareness and commercial opportunities

Revenue Optimization amp Business Intelligence

Work closely with Revenue Management and other relevant stakeholders to maximize revenue yield profitability and market share Analyse business performance market trends and customer data to identify opportunities and potential risks Ensure effective use of CRM sales intelligence business analytics and reporting tools Drive the development of meaningful commercial reports forecasts and dashboards to support strategic decision-making Monitor conversion pipeline performance sales productivity and other key commercial indicators Recommend and implement corrective actions where performance is below expectations

People Leadership

Build lead and develop a high-performing commercial and marketing team Recruit onboard develop motivate and retain capable and committed team members Provide clear leadership direction coaching and support to direct reports and their respective teams Establish a culture of accountability collaboration innovation and continuous improvement Conduct regular performance reviews and development discussions to support individual and team growth Ensure the commercial teams are equipped with the knowledge skills and tools required to deliver exceptional results

Stakeholder Management

Work closely with operational and cross-functional teams to ensure alignment between commercial strategies and operational capabilities Develop strong relationships with key corporate accounts industry partners Accor stakeholders and other relevant organizations Ensure effective communication of commercial priorities and strategies throughout the hotels Act as Project Lead for strategic commercial organizational and process improvement initiatives as assigned

Minimum 8 to 10 years of progressive commercial leadership experience within premium hospitality, with significant experience in Sales & Marketing and Revenue. Additional Information Proven experience leading multi-functional commercial teams, including Sales, Events, Marketing and/or Revenue-related functions. Strong understanding of premium hospitality markets, customer behaviour and distribution channels. Demonstrated track record of achieving revenue growth, market share and profitability targets. Strong commercial acumen with the ability to analyse business performance and translate insights into effective strategies. Excellent leadership, people development and stakeholder management skills. Strong strategic planning, negotiation and business development capabilities. Experience in managing MICE, corporate, leisure, weddings and social event segments will be an advantage. Strong communication and presentation skills, with the ability to influence senior stakeholders and build strong business relationships. Highly organised, results-driven and able to manage multiple priorities in a dynamic environment. Proficiency in CRM, business analytics and relevant sales and marketing systems. International premium hospitality experience and familiarity with Accor ecosystem will be an advantage.