Cluster Social Media Coordinator Abu Dhabi Yas Island

Hilton; Abu Dhabi; On-site; AED 90,000 - 130,000; Full time

Job summary

Hilton Abu Dhabi Yas Island seeks a Cluster Social Media Coordinator to create, manage, and optimize engaging digital content across the hotel’s social platforms. This role strengthens brand presence, drives guest engagement, and supports revenue campaigns through storytelling and compelling visuals.

You will plan, capture on-site content, write captions, execute calendars, and coordinate with agencies while staying current with trends.

Qualifications

• Excellent English proficiency.
• Marketing experience in hospitality, agency, or airlines.
• Strong verbal and written communication skills.
• Strong interpersonal skills for broad audiences.
• Solid understanding of the local market.
• Creative and ideas oriented.
• Positive, enthusiastic team player.
• Excellent organizational and planning skills.
• Ability to work under pressure.

Responsibilities

• Plan, create, and publish content across platforms (Instagram, Facebook, LinkedIn, and others).
• Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guests.
• Write engaging captions and short-form copy aligned with brand voice.
• Execute the social media content calendar with campaigns and promotions.
• Support launches of hotel offers, events, and partnerships via social media.
• Stay up to date with trends, formats, and platform updates for hospitality.
• Engage with followers to build community and encourage user-generated content.
• Track performance metrics and prepare regular reports with insights and recommendations.
• Coordinate with external agencies, influencers, or photographers when required.
• Ensure all content reflects Hilton brand standards and hotel values.

Skills

English proficiency

Marketing experience

Verbal & written communication

Interpersonal skills

Creativity

Organizational skills

Pressure handling

Tools

Graphic design tools

AI content tools

Job description

Job Description

At Hilton Abu Dhabi Yas Island, a Cluster Social Media Coordinator is responsible for creating, managing, and optimizing engaging digital content across the hotel’s social media platforms. This role plays a key part in strengthening brand presence, driving guest engagement, promoting hotel offerings, and supporting revenue-generating campaigns through compelling storytelling and visual content.

Responsibilities

• Plan, create, and publish high-quality content (images, videos, reels, stories, captions) for platforms such as Instagram, Facebook, LinkedIn, and others as relevant.
• Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guest moments.
• Write engaging, on-brand captions and short-form copy aligned with the hotel’s tone of voice.
• Execute the social media content calendar in line with marketing campaigns, seasonal promotions, and brand guidelines.
• Support launches of hotel offers, events, F&D promotions, and partnerships through social media.
• Stay up to date with social media trends, formats, and platform updates relevant to hospitality.
• Community Management
• Monitor social media channels daily and respond to comments, messages, and reviews in a timely and professional manner.
• Engage with followers to build community, encourage user-generated content, and enhance brand loyalty.
• Performance Tracking & Reporting
• Track performance metrics such as reach, engagement, follower growth, and content performance.
• Prepare regular reports with insights and recommendations for improvement.
• Basic graphic design skills
• Experienced with latest AI tools for content creation and editing
• Coordinate with external agencies, influencers, or photographers when required.
• Ensure all content reflects brand standards and hotel values.

Qualifications

• Excellent written, spoken and read English proficiency
• Previous Marketing experience in a similar environment (hospitality, agency or airlines)
• Excellent verbal and written communications skills – confident and effective verbal and written communicator
• Strong interpersonal skills to enable communication to wide audience and manage relationships
• Strong understanding of local market
• Creative and ideas orientated
• Positive, enthusiast and team player
• Excellent organizational and planning skills
• Ability to work under pressure at all times