Category Manager - Womenswear

Landmark Group; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Landmark Group is seeking a Senior Category Manager for Fashion/E-commerce in Dubai. Lead the online Women and Beauty category, define strategy, and collaborate with concepts, buyers, and marketing to optimize assortment, content and performance.

You will drive data-driven decisions, track KPIs, and present growth plans to senior leadership while staying ahead of fashion trends and market opportunities.

Qualifications

• MBA (Retail, Marketing or Strategy) or a graduate/postgraduate degree from NIFT or another recognised fashion management institute.
• 5-8 years in fashion retail or e-commerce, across category management, buying, merchandising or planning.
• Proven e-commerce or omnichannel experience with online merchandising, conversion funnels and digital KPIs.

Responsibilities

• Category strategy: Set the online category strategy, including assortment direction, growth levers and online exclusives.
• Partner with concepts and buyers: Recommend range gaps, depth, newness and exclusives based on data and customer insight.
• Onsite merchandising: Own the Women and Beauty pages, including layouts, ranking, banners and campaigns.
• Content and customer experience: Improve product content, imagery, filters, search and navigation for discovery.
• Performance analysis: Track sales, traffic, conversion, sell-through and availability; drive corrective actions.
• Trends and opportunities: Monitor consumer, fashion and beauty trends to identify gaps and growth opportunities.
• Marketing: Work with Marketing on CRM and campaigns for the category.
• Leadership reporting: Prepare category performance insights and growth plans for senior leadership.

Skills

Analytics

AI fluency

Fashion sense

Influence

Communication

Mindset

Education

MBA (Retail, Marketing or Strategy) or fashion management qualification

Tools

Power BI

Job description

Key Responsibilities:

• Category strategy. Set the online category strategy, covering assortment direction, growth levers and online exclusives, and align on priorities with concepts and buying teams.
• Partnering with concepts and buyers. Recommend range gaps, depth, newness and exclusives based on data and customer insight, and track how they are implemented and what they deliver.
• Onsite merchandising. Own the Women and Beauty department pages, including page layouts, product ranking and sorting, banners, campaigns and seasonal or event-led trends.
• Content and customer experience. Improve product content, imagery, filters, search and navigation to raise discoverability and conversion.
• Performance analysis. Track sales, traffic, conversion, sell-through and availability, flag issues early, and drive corrective actions with the relevant teams.
• Trends and opportunities. Monitor consumer, fashion and beauty trends and the competitive landscape to identify gaps, white spaces and growth opportunities.
• Marketing : Work with Marketing on CRM, customer acquisition and retention campaigns for the category.
• Leadership reporting. Prepare and present category performance, insights and growth plans to senior leadership.

Ideal Candidate Profile

Qualifications:

• MBA (Retail, Marketing or Strategy preferred) or a graduate/postgraduate degree from NIFT or another recognised fashion management institute.

Experience:

• 5-8 years in fashion retail or e-commerce, across category management, buying, merchandising or planning.
• Hands-on experience with Women's fashion. Exposure to footwear, beauty or accessories is a strong plus.
• Proven e-commerce or omnichannel experience, with a working knowledge of online merchandising, conversion funnels and digital KPIs.
• GCC or value/mass-fashion retail experience is preferred.

Skills and competencies:

• Analytics. Strong commercial and numerical skills, including OTB, GMROI, sell-through, margin and markdown management. Advanced Excel, plus experience with BI tools such as Power BI
• AI fluency. Comfortable using AI tools (for example ChatGPT/Claude, AI forecasting and assortment tools, trend-intelligence platforms) to speed up analysis, reporting and decisions.
• Fashion sense. A real passion for fashion and beauty, with an instinct for trends and how to adapt them for a value-conscious customer.
• Influence. Able to drive outcomes through concepts, buying, marketing and content teams without direct authority.
• Communication. Strong storytelling and presentation skills, able to turn data into clear recommendations for leadership.
• Mindset. Results-driven, agile and comfortable working at pace.