Brand Category Manager

NPAworldwide; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

NPAworldwide in Dubai is seeking a Brand Category Manager to own profitable category and brand growth through sales planning, consumer marketing, strong launches and disciplined retail execution.

The role leads commercial planning, launches and campaigns across stores and e-commerce, working closely with Operations, Marketing and Supply Chain to ensure consistent execution. UAE/GCC experience is highly preferred for this challenging opportunity.

Qualifications

• 5-7 years of beauty industry experience with Thailand local brand supplier resources or exposure to Eveandboys/Beautytrium.
• Proven track record of delivering sales growth and consumer-facing marketing campaigns in beauty retail, distribution or brand management.
• Strong command of sales, margin, stock, pricing, promotions and category performance.
• Experience with international beauty brands and multi-channel retail; UAE/GCC market experience preferred.
• Strong negotiation, communication and stakeholder-management skills.

Responsibilities

• Own category and brand sales, gross-margin and stock-productivity targets across stores and e-commerce.
• Build monthly commercial plans by brand, category, channel and store; review results weekly and close performance gaps quickly.
• Use data to optimize assortment, pricing, promotions, replenishment and product availability.
• Drive campaigns, incentives, bundles and brand-supported initiatives to move slow-moving stock.
• Create and execute brand calendars for launches, campaigns, events, content and promotions.
• Lead new-brand launches from planning through in-store and online execution.
• Secure brand investment and support including media assets, testers, samples and training.
• Partner with Operations, Marketing, Visual Merchandising, E-commerce and Supply Chain for consistent execution.

Skills

Negotiation

Communication

Stakeholder management

Analytical thinking

Job description

Job Description

Brand Category ManagerRole Overview

Own profitable category and brand growth through sales planning, consumer marketing, strong launches and disciplined retail execution. This is not a traditional buying-only role.

Key Responsibilities

COMMERCIAL SALES OWNERSHIP

• Own category and brand sales, gross-margin and stock-productivity targets across stores and e-commerce.
• Build monthly commercial plans by brand, category, channel and store; review results weekly and close performance gaps quickly.
• Use sales, customer and competitor data to optimize assortment, pricing, promotions, replenishment and product availability.
• Drive action on slow-moving and ageing stock through targeted campaigns, incentives, bundles and brand-supported initiatives.

BRAND & MARKETING LEADERSHIP

• Create and execute brand calendars covering launches, campaigns, events, content, promotions and customer engagement.
• Lead new-brand and product launches from commercial planning through to in-store and online execution.
• Secure brand investment and support, including media assets, testers, samples, gifts, training and promotional funding.
• Partner closely with Operations, Marketing, Visual Merchandising, E-commerce, Training and Supply Chain to deliver consistent execution.

Qualifications

REQUIRED CANDIDATE PROFILE

• Minimum 5-7 years' relevant experience within beauty: skincare, makeup, haircare, fragrance or beauty devices, must have Thailand local brands suppliers resources, prefer candidates who worked in Eveandboys or Beautytrium
• Proven record of delivering sales growth and consumer-facing marketing campaigns in beauty retail, distribution or brand management.
• Strong commercial command of sales, margin, stock, pricing, promotions and category performance.
• Experience with international beauty brands and multi-channel retail; UAE or GCC market experience strongly preferred.
• Confident, analytical and action-oriented, with strong negotiation, communication and stakeholder-management skills.

SUCCESS MEASURES

Sales and gross margin | Brand and category growth | Launch execution | Stock productivity | Marketing ROI and brand support

NON-NEGOTIABLE

Beauty or FMCG industry experience + sales ownership + marketing execution + commercial accountability

Why Is This a Great Opportunity

This is a strong opportunity for someone who wants to move beyond a traditional Brand Manager or Buyer role. The position has full commercial ownership of the category, covering sales, margin, stock productivity, pricing, promotions, brand marketing and new product launches.

Youll have end-to-end exposure from commercial planning and brand negotiations through to retail and e-commerce execution, while working closely with multiple functions across the business.

Its particularly attractive for someone looking to build a broader commercial + brand management profile within the international beauty industry.