C-Suite Personal Branding - Social Media Manager

InZone; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

InZone is seeking an experienced Social Media Manager to build and scale the digital presence of our senior leadership across YouTube, Instagram, LinkedIn, TikTok, and more. The role focuses on C-suite personal branding and thought leadership, requiring strong English writing and expertise in social media strategy, content creation, SEO, and organic growth.

The ideal candidate will have 4+ years of hands-on experience with executive branding, proven success across multiple platforms, and the

Qualifications

• Minimum 4+ years in social media management or digital content strategy.
• Mandatory proven experience in C-level personal branding.
• Experience growing executive profiles on YouTube, Instagram, LinkedIn, and TikTok.
• Strong English writing, editing, scripting, and storytelling skills.
• Hands-on expertise in YouTube and Instagram SEO and organic growth.

Responsibilities

• Develop and implement personal branding strategies for C-level executives.
• Grow executive presence across YouTube, Instagram, LinkedIn, and TikTok.
• Create compelling content: video scripts, reels, YouTube videos, LinkedIn posts, articles.
• Apply YouTube SEO and Instagram SEO: keyword research, titles, descriptions, captions, hashtags.
• Develop content calendars and platform-specific strategies to maximize reach and engagement.
• Collaborate with senior leadership to translate business insights into engaging content.
• Monitor analytics, track audience growth, and optimise performance using data.

Skills

Social media management

Executive branding

Digital content strategy

YouTube SEO

Instagram SEO

Content creation

Analytics

Job description

InZone is seeking an experienced Social Media Manager with a proven background in C-suite personal branding and executive thought leadership to build and scale the digital presence of our senior leadership across various channels such as YouTube, Instagram, LinkedIn, TikTok, etc.

The ideal candidate must have demonstrable experience growing the personal brand of a CEO, founder, or senior executive, along with strong English communication skills and expertise in social media strategy, content creation, SEO, and organic growth.

Key Responsibilities:

• Develop and execute personal branding strategies for C-level executives, positioning them as industry thought leaders.
• Build and grow executive presence across YouTube, Instagram, LinkedIn, and TikTok.
• Create compelling content, including video scripts, reels, YouTube videos, LinkedIn posts, and thought leadership articles.
• Implement YouTube SEO and Instagram SEO, including keyword research, titles, descriptions, captions, hashtags, and content optimisation.
• Develop content calendars and platform-specific strategies to maximise reach, engagement, and discoverability.
• Collaborate with senior leadership to translate business insights into engaging digital content.
• Monitor analytics, track audience growth, and optimise content performance through data-driven strategies.
• Stay updated on platform algorithms, trends, and best practices to drive sustainable organic growth.

Requirements:

• Minimum 4+ years of relevant experience in social media management, executive branding, or digital content strategy.
• Mandatory proven experience in C-level personal branding, preferably for CEOs, founders, or senior business leaders.
• Demonstrated success in growing executive profiles across YouTube, Instagram, LinkedIn, and TikTok.
• Strong hands-on expertise in YouTube SEO, Instagram SEO, keyword research, and organic growth strategies.
• Exceptional command of English, with excellent writing, editing, scripting, and storytelling skills.
• Strong understanding of platform algorithms, content analytics, audience engagement, and digital positioning.
• Creative, analytical, proactive, and confident in working directly with senior leadership.

Note:

Candidates without direct C-level personal branding experience will not be considered.