Business Manager - Co-branded Cards

Amazon UAE; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Amazon UAE seeks a senior Business Manager to grow its co-branded card business in the UAE. You will lead card acquisition, activation, engagement, and rewards programs, working with banking partners and internal teams to strengthen adoption and loyalty.

The role requires deep knowledge of card portfolios, campaign management, financial planning, and regulatory awareness, with cross-functional collaboration across marketing, legal, and product teams.

Qualifications

• Bachelor's degree in business, finance, economics, marketing or related discipline.
• 6+ years managing credit/debit card portfolios or co-branded card programs.
• Proven card acquisition, activation, engagement, retention or rewards experience.
• Strong understanding of co-branded cards and portfolio economics.

Responsibilities

• Develop and execute acquisition strategies for UAE co-branded card program.
• Build customer engagement programs to drive activation and loyalty.
• Define value proposition, campaigns, and portfolio performance measures.
• Coordinate with banks, partners, and internal teams to ensure program success.
• Analyze customer behavior, program results, and adjust estrategia accordingly.
• Prepare periodic business plans and performance reports for leadership.

Skills

Co-branded card management

Card portfolio management

Customer engagement

Campaign management

Portfolio analytics

Negotiation with banks

Cross-functional collaboration

Executive stakeholder management

Education

Bachelor's degree in business/finance/marketing

Tools

Microsoft Excel

Financial planning tools

Job description

Business Manager – Co-branded Cards

Location: Dubai, United Arab Emirates

Industry: Financial Services

Function: Business Development

Experience: 6+ years of credit or debit card portfolio management

Job Type: Full-time

Job Snapshot

Role: Business Manager - Co-branded Cards
Location: Dubai, United Arab Emirates
Industry: Financial Services
Function: Business Development
Experience: 6 years of credit or debit card portfolio management
Job Type: Full-time

Overview

Business Manager - Co-branded Cards in Dubai, United Arab Emirates is a senior Financial Services opportunity focused on growing Amazon Payments' co-branded card business in the UAE. The role will lead card acquisition, customer engagement, value proposition development, program execution, commercial performance, partner coordination, and business reporting. The successful candidate will work with banking partners, payment stakeholders, and internal Amazon teams to strengthen card adoption and customer loyalty. This role requires deep knowledge of card portfolios, campaign management, financial planning, customer analytics, regulatory compliance, and partnership agreements.

Key Responsibilities

• Develop and execute acquisition strategies for Amazon's co-branded card program in the UAE.
• Build customer engagement programs that encourage card activation, repeat usage, retention, and long-term loyalty.
• Maintain and improve the card's customer value proposition based on market conditions, customer behavior, and competitive benchmarks.
• Design initiatives that increase awareness and adoption of card benefits, rewards, and payment features.
• Promote balanced use of the customer value proposition while protecting commercial sustainability.
• Plan and execute seasonal campaigns linked to shopping events, customer needs, and specific business objectives.
• Work with marketing teams to develop targeted card-acquisition and engagement campaigns.
• Analyze customer feedback, transaction behavior, campaign results, and portfolio trends.
• Convert customer insights into actionable improvements to products, rewards, communications, and program processes.
• Monitor the overall health of the co-branded card portfolio.
• Track card acquisition, activation, usage, engagement, retention, rewards redemption, and financial performance.
• Manage program budgets and ensure spending remains aligned with approved commercial objectives.
• Maintain oversight of profit and loss performance and identify opportunities to improve portfolio economics.
• Prepare monthly, quarterly, and annual business plans.
• Produce accurate business reports for Amazon leadership and external partner executives.
• Present program performance, financial results, customer trends, risks, and recommended actions to senior stakeholders.
• Ensure the card program complies with applicable policies, contractual obligations, and regulatory requirements.
• Coordinate with legal, compliance, finance, operations, product, and marketing teams to support controlled program execution.
• Develop, negotiate, and execute commercial agreements with external partners.
• Maintain strong working relationships with banks, card issuers, payment providers, and other ecosystem participants.
• Conduct regular benchmarking of regional and international co-branded card programs.
• Evaluate market-leading rewards, acquisition offers, engagement mechanisms, and customer value propositions.
• Identify emerging digital payment trends and recommend opportunities for innovation.
• Drive program improvements through effective collaboration with cross-functional teams and external partners.

Ideal Profile

• Bachelor's degree in business administration, finance, economics, marketing, or a related discipline.
• At least 6 years of experience managing a credit card or debit card portfolio.
• Proven experience leading card acquisition, activation, engagement, retention, or rewards programs.
• Strong understanding of co-branded cards, consumer payments, portfolio economics, and customer lifecycle management.
• Demonstrated experience managing profit and loss performance, program budgets, and business reporting.
• Ability to interpret complex data and convert findings into clear commercial recommendations.
• Experience working in a fast-moving consumer-focused business.
• Advanced Microsoft Excel skills for financial analysis, portfolio tracking, forecasting, and performance reporting.
• Experience developing, negotiating, and executing business agreements.
• Strong commercial judgment and the ability to balance customer value with financial performance.
• Knowledge of digital payments, card networks, payment processing, and transactional risk is advantageous.
• Experience collaborating with banks, financial institutions, payment providers, or card issuers is preferred.
• Ability to influence senior internal and external stakeholders.
• Strong program-management skills with the ability to coordinate several commercial workstreams.
• Excellent written, verbal, analytical, and presentation skills.
• MBA or another relevant postgraduate qualification is preferred.

Skills Set

• Co-branded card management
• Credit card portfolio management
• Debit card portfolio management
• Card acquisition
• Customer engagement
• Card activation
• Portfolio retention
• Rewards management
• Customer value proposition
• Digital payments
• Payment products
• Financial planning
• Profit and loss management
• Budget management
• Program performance
• Business reporting
• Customer analytics
• Transaction analysis
• Campaign management
• Seasonal campaigns
• Customer feedback analysis
• Business planning
• Commercial agreements
• Contract negotiation
• Banking partnerships
• Payment ecosystem management
• Program compliance
• Portfolio benchmarking
• Microsoft Excel
• Cross-functional collaboration
• Senior stakeholder management

Why Join Us

This position offers the opportunity to influence the development of a major consumer payments program in one of the Middle East's most active digital commerce markets. The business manager will shape customer acquisition, rewards engagement, partner strategy, and the commercial performance of Amazon's co-branded card proposition. The role provides significant exposure to digital payments, financial services partnerships, customer analytics, product strategy, and senior leadership. It is well suited to an experienced card professional seeking ownership of a visible growth program within a stable and innovative global business.

About the Company

Amazon is a global technology, e-commerce, logistics, and digital-services company that develops simple, secure, and customer-focused payment experiences. Through Amazon Payments, the company works with financial institutions and technology partners to expand electronic payment access, improve checkout convenience, support customer purchasing power, and strengthen digital commerce across the Middle East.