Business Development Manager – SaaS-Based HRMS Software

ACOUP; Dubai; On-site; AED 223,000 - 446,000; Full time

Job summary

Acoup is seeking an experienced Business Development Manager to drive new customer acquisition and revenue growth for our SaaS HRMS platform in the UAE/GCC. You will lead the end-to-end sales cycle, from prospecting to renewal, negotiating terms and closing SaaS subscriptions with corporate clients.

You will build a strong pipeline by engaging CEOs, HR leaders, and IT decision-makers, delivering product demonstrations, and tailoring proposals to client HR and payroll needs.

Qualifications

• 3–5 years of proven B2B software sales experience in the UAE or GCC.
• Direct experience selling SaaS HRMS/HRIS/payroll software or enterprise SaaS solutions is strongly preferred.
• Demonstrated success in independently acquiring corporate customers and closing software subscription contracts.
• Strong understanding of SaaS business models, subscription pricing, and recurring revenue.
• Proven ability to generate leads, approach decision-makers, and convert prospects into paying customers.
• Experience conducting software demonstrations, handling objections, negotiating, and closing deals.
• Knowledge of HRMS functionalities, HR processes, UAE WPS, attendance, leave management, and employee lifecycle management.
• Ability to communicate technical software features in clear business terms.

Responsibilities

• Identify, approach, and acquire new corporate customers for our SaaS HRMS platform.
• Generate new business through cold calling, LinkedIn prospecting, email outreach, visits, referrals, and networking.
• Target SMEs, mid-sized companies, and large enterprises looking to implement or upgrade HRMS.
• Engage with CEOs, HR Directors, CHROs, Finance Directors, IT Heads, and other decision-makers.
• Conduct product demonstrations and presentations to showcase features and business benefits.
• Coordinate with product and implementation teams for onboarding of new customers.
• Maintain an active sales pipeline, follow up regularly, and manage opportunities through CRM.
• Achieve monthly and quarterly new customer acquisition, sales, and recurring revenue targets.

Skills

B2B software sales

Lead generation

CRM proficiency

Negotiation

Product demonstrations

Relationship building

Sales pipeline

Customer onboarding

Tools

CRM systems

Job description

We are looking for an experienced and target-driven Business Development Manager to drive new customer acquisition and revenue growth for our SaaS-based Human Resource Management System (HRMS).

This is a hands-on B2B software sales role focused on acquiring new corporate customers, generating qualified sales opportunities, conducting product demonstrations, negotiating commercial agreements, and closing SaaS subscription contracts.

The ideal candidate will have a proven track record in selling cloud-based HRMS, HRIS, payroll, or enterprise SaaS software solutions to businesses in the UAE and GCC markets.

You will be responsible for independently developing new business opportunities, building a strong sales pipeline, and converting prospects into long-term SaaS customers.

Success in this role will be measured by new customers acquired, SaaS subscriptions closed, and recurring revenue generated.

What you will do

• Identify, approach, and acquire new corporate customers for our SaaS-based HRMS platform.
• Generate new business through cold calling, LinkedIn prospecting, email outreach, corporate visits, referrals, and networking.
• Target SMEs, mid-sized companies, and large enterprises looking to implement, upgrade, or replace their existing HRMS software.
• Engage with CEOs, HR Directors, CHROs, Finance Directors, IT Heads, and other key decision-makers.
• Conduct product demonstrations and presentations to showcase the platform's features and business benefits.
• Understand customer HR and payroll requirements and recommend suitable SaaS subscription plans.
• Promote HRMS modules including Core HR, Payroll & WPS, Attendance, Leave Management, Recruitment (ATS), Performance Management, Employee Self-Service, and HR Analytics.
• Independently manage the complete sales cycle from prospecting and lead qualification to proposal submission, negotiation, and contract closure.
• Prepare commercial proposals, SaaS subscription quotations, and service agreements.
• Negotiate subscription pricing, contract terms, and implementation charges.
• Build relationships with HR consultants, technology partners, and corporate referral networks to generate new sales opportunities.
• Maintain an active sales pipeline, conduct regular follow-ups, and manage opportunities through CRM.
• Coordinate with product and implementation teams for successful customer onboarding.
• Achieve monthly and quarterly new customer acquisition, sales, and recurring revenue targets.

What you will need

• Minimum 3–5 years of proven B2B software sales experience in the UAE or GCC.
• Direct experience selling SaaS-based HRMS, HRIS, payroll software, or enterprise SaaS solutions is strongly preferred.
• Demonstrated success in independently acquiring corporate customers and closing software subscription contracts.
• Strong understanding of SaaS business models, subscription pricing, and recurring revenue.
• Proven ability to generate your own leads, approach decision-makers, and convert prospects into paying customers.
• Experience conducting software demonstrations, handling customer objections, negotiating, and closing deals.
• Good knowledge of HRMS functionalities, HR processes, payroll, UAE WPS, attendance, leave management, and employee lifecycle management.
• Ability to communicate technical software features in clear business terms.
• Strong presentation, communication, negotiation, and relationship-building skills.
• Experience using CRM systems and managing B2B software sales pipelines.
• Self-motivated, proactive, and comfortable working with individual sales and revenue targets.
• Existing corporate relationships in the UAE market will be an advantage.