Business Development Manager

XINLEI Global; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Xinlei Compressors is seeking an experienced B2B sales leader to drive the initial market development in the UAE and surrounding Middle East regions. The role focuses on new customer development, channel building, brand promotion, and achieving sales targets, with responsibilities spanning from strategy to raw execution.

The candidate should have 8+ years in industrial equipment sales, team management experience, and a technical sales mindset to represent Chinese brands in competition with

Qualifications

• 8+ years of B2B sales in industrial equipment.
• Experience in compressors or related equipment in the Middle East.
• Experience building sales teams or regional business systems from scratch.
• Fluent in English; Arabic preferred for cross-cultural work.

Responsibilities

• Develop market strategy and business planning for UAE and surrounding markets.
• Establish and manage agent/distributor network to expand coverage.
• Lead sales processes from lead generation to contract signing and payment tracking.
• Provide energy efficiency assessments and retrofit solutions to clients.
• Represent the brand in seminars, trainings, and trade shows to build professional image.

Skills

B2B sales

CRM proficiency

Market development

Leadership

Energy efficiency

Tools

CRM software

Job description

Responsible for the initial market development of Xinlei Compressors in the UAE and surrounding Middle Eastern markets, including new customer development, channel building, brand promotion, and sales target achievement. This position requires candidates to have B2B sales experience in industrial equipment, independent business development capabilities, and a technical sales mindset, and to be able to represent Chinese brands in the Middle Eastern market against European, American, and Indian brands.

Core Responsibilities

1. Market strategy and business planning

• -Develop the business expansion road-map for UAE and surrounding markets, clarifying industry priorities, customer segmentation, and pricing strategies;
• -Establish and manage Expand market coverage through agent/distributor network
• -Set annual, quarterly, and monthly sales targets, and break them down to individuals/channels.

2. Sales targets achieved

• -Achieve the company's annual sales volume and sales revenue targets (initial targets will be set based on market conditions).
• -Independently complete the entire process from customer development → technical solution → quotation negotiation → contract signing → payment tracking;
• -Use a CRM system to manage the sales pipeline and regularly generate sales forecasts and market reports.

3. Technical Sales and Solution Support

• -Is able to assist clients in conducting energy efficiency assessments of compressed air systems (such as energy audits, leak detection, SPM testing, etc.), and provide energy-saving retrofit solutions and ROI analysis.
• -Assist clients with technical support such as pipeline design, synchronization systems, and remote monitoring;
• -Represent the company in technical seminars, customer training sessions, and trade show presentations to enhance the brand's professional image.

4. Brand building and competitive strategies

• -Collect and analyze market dynamics, pricing strategies, and customer feedback from competitors such as Atlas Copco, Ingersoll Rand, ELGi, and Kaeser as well as other Chinese brands;
• -Develop a differentiated competitive strategy that combines "cost-effectiveness + service" to address the strengths and weaknesses of Chinese brands.
• -Establish local model customer cases for Xinlei for future promotion.

5. Teamwork (potential for the future)

• -Assist the Dubai subsidiary in building a local sales or after-sales service team as needed for business development.
• -Train local employees or partners on product knowledge and sales skills.

Job Requirements

Essential conditions

• - 8+ years of B2B sales experience in industrial equipment, including at least 3 years of team management experience (formal leadership, not a nominal position).
• - Has experience in sales management of compressors or related equipment in the Middle East market (especially UAE/Saudi);
• - Experience in successfully building a sales team or regional business system from scratch;
• - Excellent data management and sales forecasting skills; proficient in CRM.
• - Fluent in English and able to adapt to cross-cultural communication (China headquarters + local diverse team). Arabic proficiency is preferred.