Business Development Executive – Food Service / HoReCa

Masafi; Dubai; On-site; AED 201,000 - 279,000; Full time

Benefits offered by this job

Gym facilities

Medical benefits

Wellness program

Employee discounts on Masafi products

Job summary

Masafi is seeking a Business Development Executive for Food Service / HoReCa to drive growth across Hotels, Restaurants, Cafés, Catering, and related institutions in the UAE. You will build a robust pipeline, pursue new customers, and expand market presence through strategic outreach and excellent service.

You will identify opportunities, present compelling pitches, and negotiate to close orders, while maintaining strong relationships with stakeholders at all levels.

Qualifications

• 3–5 years of FMCG sales experience; Horeca experience is a plus.
• Proven ability to identify and develop new sales opportunities.
• Strong presentation and negotiation skills; able to deliver effective sales pitches.

Responsibilities

• Identify and develop new business opportunities across Hotels, Restaurants, Cafés, Catering Companies, Contract Caterers, Government Institutions, Schools, Hospitals, and other Food Service customers.
• Conduct regular market visits to identify potential customers, projects, tenders and business opportunities.
• Develop and maintain a healthy pipeline of prospective customers.
• Identify opportunities to replace competitor brands and increase market penetration.
• Develop new channels, territories and customer segments to achieve business growth.
• Maintain a structured database of prospects, opportunities and customer information.

Skills

Sales experience

Negotiation

Presentation skills

Interpersonal skills

Job description

We are for the restless achievers. For those who thirst for success and more. For those who never stop trying. We are Masafi. And if you have what it takes, we are ready to take the next step with you.

Things we believe in:

Inclusivity & diversity

We are an equal opportunity employer, and we believe diversity, gender balance and inclusion lead to success.

Our people

We believe passionate people propel us forward, build our culture and drive our spirit of innovation.

Hard work, integrity & ownership

We believe hard work trumps everything. And honesty and taking total responsibility are the pillars of everything we do.

The Business Development Executive – Food Service / HoReCa will be responsible for driving business growth within the Hotels, Restaurants, Cafés, Catering, Institutional, Corporate, Government and other Food Service channels.

The role will focus on new customer acquisition, existing customer development, volume and revenue growth, ASP improvement, customer retention and market expansion while ensuring strong commercial discipline and excellent customer service.

A glimpse of your typical workday

• Identify and develop new business opportunities across Hotels, Restaurants, Cafés, Catering Companies, Contract Caterers, Government Institutions, Schools, Hospitals, and other Food Service customers.
• Conduct regular market visits to identify potential customers, projects, tenders and business opportunities.
• Develop and maintain a healthy pipeline of prospective customers.
• Identify opportunities to replace competitor brands and increase market penetration.
• Develop new channels, territories and customer segments to achieve business growth.
• Maintain a structured database of prospects, opportunities and customer information.

What makes you stand out

• Minimum 3–5 years of sales experience within the FMCG industry; HORECA experience will be an added advantage.
• Proven ability to identify and develop new sales opportunities.
• Strong presentation and negotiation skills, with the ability to deliver effective sales pitches.
• Ability to anticipate, address, and overcome customer objections effectively.
• Demonstrated ability to successfully close sales and secure orders.
• Highly goal-oriented, with a proven track record of achieving ambitious sales targets through effective planning and execution.
• Excellent interpersonal and communication skills, with the ability to engage effectively with stakeholders at all levels.

The joys:

Workspace: We mix work and play with an exclusive gym and an inspiration zone filled with indoor games, library, bean bags and of course, piping hot coffee.

Game-changing leadership: We mentor and hone future leaders through agile, dynamic and people-focused training.

Enriching rewards: Besides bench-marking industry remuneration, we offer medical benefits and discounts on all Masafi products.

Focus on wellness:We not only insist on a great work-life balance but also accompany it with a lovely wellness program.

Our story

Masafi was born in the Hajar Mountains in the United Arab Emirates. And ever since, we’ve left a mark across the region and the world.

Back in 1976, Masafi was the first naturally sourced drinking water in the UAE. Today, our portfolio consists of the finest range of pure naturally sourced water, juices, tissue papers and anti-bacterial essentials.

While we have been the market leader for over 4 decades, we never take anything for granted. Every day, we work harder to deliver the finest products that are good for people and the planet too.

We are an equal opportunity employer. Inclusivity, diversity and gender balance are the cornerstones of our business just like, wellness, mindfulness and a healthy work-life balance.

Interested in growing your career with us? Take a look at some of our current openings. We can’t wait to hear from you.