Brand Strategy Lead for SpaceTech Innovation

Space42; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

Space42 is seeking a Brand Manager to elevate our brand across digital, social, and experiential channels. You will lead brand strategy, campaigns, and cross-functional initiatives to strengthen awareness and customer engagement.

You will collaborate with product, sales, and CX teams, oversee brand guidelines, content, and market insights, and measure performance with clear KPIs to drive growth in a fast-paced AI-powered SpaceTech environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in brand marketing, ideally in a high-growth or innovative industry.
• Proven experience in developing and executing brand strategies across multiple channels.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Experience with data-driven decision-making, analyzing metrics, and optimizing performance.
• Excellent communication, leadership, and collaboration skills.
• Ability to think creatively and strategically, with a passion for brand-building .

Responsibilities

• Brand Strategy & Execution: Implement and manage a cohesive brand strategy across digital, social, traditional, and experiential channels, ensuring consistent brand messaging and alignment with business objectives.
• Integrated Marketing Campaigns: Plan, execute, and analyze multi-channel marketing campaigns to effectively communicate Space42's brand vision and drive customer engagement.
• Cross-Functional Collaboration: Work closely with departments such as product, sales, and customer experience to ensure brand consistency and alignment with broader company goals.
• Brand Guidelines: Oversee the development and implementation of brand guidelines to ensure consistent application across all internal and external communications.
• Content Development: Create and manage compelling, brand-aligned content that enhances customer engagement and reinforces Space42's market positioning.
• Internal Brand Alignment: Collaborate with internal communications to embed Space42's brand values and culture across the organization, ensuring employees become brand advocates.
• Market Research & Insights: Conduct market research to stay informed on industry trends, consumer behavior, and competitive landscape to optimize brand strategy.
• Performance Tracking: Define key performance indicators (KPIs) and regularly evaluate the effectiveness of brand initiatives, adjusting strategies to maximize impact and return on investment.
• Stakeholder Management: Manage internal and external stakeholders to ensure alignment on brand initiatives and communications strategies.
• Budget Management: Manage brand marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Skills

Brand Marketing

Project Management

Data-driven decisions

Communication

Leadership

Collaboration

Creativity

Strategic thinking

Education

Bachelor's degree in Marketing/Communications

Job description

Space42 is seeking a Brand Manager to elevate our brand across digital, social, and experiential channels. You will lead brand strategy, campaigns, and cross-functional initiatives to strengthen awareness and customer engagement.

You will collaborate with product, sales, and CX teams, oversee brand guidelines, content, and market insights, and measure performance with clear KPIs to drive growth in a fast-paced AI-powered SpaceTech environment.