Brand Marketing Specialist

Tanqeeb; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Midea is seeking an experienced marketing professional to coordinate and execute regional and UAE-wide marketing activities. The role requires turning product features into customer-focused messages and ensuring brand consistency across markets.

You will manage calendars, support exhibitions and events, and collaborate with Product, Sales and technical teams to deliver compelling campaigns. Fluency in English and mult Market exposure are preferred.

Qualifications

• Bachelor's degree in Marketing, Business, communication or a related field.
• 4 to 5 years of relevant marketing experience.
• Ideally across brand, product, or trade marketing.
• Experience within HVAC, consumer appliances, electronics or distributor-led business would be a strong advantage.
• Experience working with international brands, regional distributors or multiple markets is preferred.

Responsibilities

• Support the Marketing Director in developing and executing Midea's annual marketing plan across the UAE and Overseas markets.
• Manage and maintain the annual marketing calendar for Midea.
• Adapt Midea global and regional campaigns for markets while ensuring consistency with brand guidelines.
• Coordinate closely with Midea regional and global on campaigns, marketing assets, approvals, expenses and reporting.
• Develop and manage Midea marketing collateral including brochures, catalogues, presentations, product videos, digital content, POS materials and sales tools.
• Work closely with Product, Sales and technical teams to turn product features and technical advantages into clear, relevant and customer-focused marketing messages.
• Ensure overseas teams have the right brand assets, product campaign materials and guidelines to effectively market Midea in their respective markets.
• Support the planning and execution of exhibitions, dealer events, customer activations and product launches.
• Monitor Midea's brand competitor activity and relevant marketing trends across different markets to identify new opportunities and initiatives.
• Track campaign performance and marketing KPIs, providing clear and regular reporting to management.
• Support the preparation and management of the annual marketing budget, monitoring actual spend against approved budgets.
• Maintain accurate records of marketing expenses, invoices, campaign reports and proof of execution.

Skills

Brand management

Marketing coordination

Project management

Brand consistency

Communication skills

English fluency

Analytical skills

Education

Bachelor's degree in Marketing, Business, communication or a related field

Job description

Role Purpose

To support the coordination and execution Of Midea marketing activities across the UAE and our overseas markets.

Key Accountabilities

• Support the Marketing Director in developing and executing Midea's annual marketing plan across the UAE and Overseas markets.
• Manage and maintain the annual marketing calendar for Midea.
• Adapt Midea global and regional campaigns for markets while ensuring consistency with brand guidelines.
• Coordinate closely With Midea regional and global on campaigns, marketing assets, approvals, expenses and reporting.
• Develop and manage Midea marketing collateral including brochures, catalogues, presentations, product Videos, digital content, POS materials and sales tools.
• Work closely with Product, Sales and technical teams to turn product features and technical advantages into clear, relevant and customer-focused marketing messages.
• Ensure overseas teams have the right brand assets, product campaign materials and guidelines to effectively market Midea in their respective markets.
• Support the planning and execution of exhibitions, dealer events, customer activations and product launches.
• Monitor Midea's brand competitor activity and relevant marketing trends across different markets to identify new opportunities and initiatives.
• Track campaign performance and marketing KPIs, providing clear and regular reporting to management.
• Support the preparation and management of the annual marketing budget, monitoring actual spend against approved budgets.
• Maintain accurate records of marketing expenses, invoices, campaign reports and proof of execution.

Core Competencies

• Strong fundamentals in brand and marketing management.
• Strong attention to detail and brand consistency.
• Strong project management and coordination skills.
• Commercial awareness and an understanding of how marketing supports sales and business growth.
• Strong written and verbal communication skills.
• Fluency in English, both written and spoken.
• Additional languages are a plus.
• Confidence working with multicultural teams and international stakeholders.
• International or European professional exposure is an advantage.
• Good analytical and reporting capabilities.
• Strong ability to manage multiple projects, stakeholders and deadlines at the same time.

Qualifications, Experience, Knowledge & Skills

• Bachelor's degree in Marketing, Business, communication or a related field.
• 4 to 5 years of relevant marketing experience.
• Ideally across brand, product, or trade marketing.
• Experience within HVAC, air-conditioning, consumer appliances, electronics or a distributor-led business would be a strong advantage.
• Experience working with international brands, regional distributors or multiple markets is preferred.