Marketing Specialist

Haier; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Haier is seeking a marketing professional to lead omni-channel campaigns across GCC, tailoring content for local markets and optimizing media strategies. responsibilities include managing offline terminal marketing, supervising agencies, and ensuring in-store branding consistency.

The role involves event marketing, budget control, ROI analysis, and aligning brand activities with product launches and seasonal campaigns in the UAE.

Qualifications

• 3-5 years marketing experience in UAE
• Experience with offline and in-store marketing
• Strong vendor management and ROI analysis skills

Responsibilities

• Own end-to-end offline terminal marketing across GCC, covering supermarkets and local stores.
• Manage full lifecycle of marketing agencies and suppliers, including RFPs, quotations, and quality control.
• Participate in annual, quarterly and monthly budget formulation and ROI analysis; prepare budget reports.

Skills

Omni-channel marketing

Budget management

Event marketing

Vendor management

Job description

Align with Haier global brand strategy to manage omni-channel media marketing operations across GCC markets, including social media, influencer matrix, brand livestreaming, in-house IP development, OOH and traditional TV media. Adapt headquarters content for localisation, oversee campaign rollout, compliance review, data review and media strategy optimisation, build differentiated brand communication system and monitor competitors’ marketing activities.

Own end-to-end offline terminal marketing across GCC, covering chain supermarkets and independent local stores. Implement Haier global in-store branding standards to deliver terminal visual identity, shop displays, in-store advertising, POSM arrangement and in-person experience & seasonal promotions. Focus on store footfall acquisition, on-site conversion and repeat purchase & customer retention, driving sustainable growth of in-store sales and brand visibility at point of sale.

Event Marketing

Follow Haier brand strategy and align with brand milestones, new product launches, GCC festivals, shopping seasons and industry exhibitions to execute brand events including product launches, pop-up roadshows, trade shows, community activations, TV programme sponsorship. Integrate offline events with online media touchpoints, conduct post-event ROI analysis and continuous optimisation.

Manage full lifecycle of marketing agencies and suppliers covering media, events, POSM production, shooting and TV programme partners. Handle work order issuance, requirement alignment, multi-vendor quotation comparison, progress tracking and quality control. Continuously source high-quality new agency resources, establish formal vendor evaluation framework, dynamically optimise vendor pool, and strictly control service quality and project costs.

Marketing Budget Control

Participate in annual, quarterly and monthly budget formulation and allocation. Track budget consumption across modules and projects, maintain budget ledger and trigger risk alerts. Support project cost calculation, compliant expense settlement and ROI analysis, produce budget performance reports, optimise budget allocation and improve capital utilisation efficiency.

Qualification requirements

Professional Skills

Image processing: photography and videography.

Work Experience

Marketing Experience Preferred：Candidates with 3 - 5 years in UAE company MKT department;