Brand Marketing Specialist

Taqeef; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

Taqeef seeks a Marketing Coordinator to support the coordination and execution of Midea marketing activities across the UAE and overseas markets. You will work closely with the Marketing Director and team, as well as Midea regional teams, ensuring timely follow-up and effective campaign execution.

This hands-on role is suited to someone highly organized, proactive and comfortable managing multiple stakeholders, markets and deadlines.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 4–5 years of relevant marketing experience, ideally across brand, product, or trade marketing.
• Experience in HVAC, consumer appliances, electronics, or distributor-led business is advantageous.

Responsibilities

• Support the Marketing Director in developing and executing Midea's annual marketing plan across the UAE and overseas markets.
• Manage and maintain the annual marketing calendar for Midea.
• Adapt Midea global and regional campaigns for markets while ensuring brand guideline consistency.
• Coordinate with Midea regional and global teams on campaigns, assets, approvals, expenses and reporting.
• Develop and manage Midea marketing collateral including brochures, catalogues, presentations, product videos, digital content, POS materials and sales tools.
• Collaborate with Product, Sales and technical teams to translate product features into customer-focused messages.
• Ensure overseas teams have brand assets and guidelines to market Midea effectively.
• Support planning and execution of exhibitions, dealer events, customer activations and product launches.
• Monitor brand activity and marketing trends to identify opportunities and initiatives.
• Track campaign performance and KPIs, providing regular reporting to management.
• Assist in preparation and management of the annual marketing budget and maintain expense records.

Skills

Brand management

Coordination skills

Project management

Communication

Stakeholder management

Analytical reporting

English fluency

Education

Bachelor's degree in Marketing

Tools

MS Office

CRM systems

Job description

To support the coordination and execution Of Midea marketing activities across the UAE and our overseas markets.

The role Will act as a key coordination point for Marketing between Taqeef and Midea, working closely the Marketing Director and Marketing team, as well as Midea regional teams, to ensure smooth communication, timely follow-up and effective execution of agreed marketing activities.

This is a hands‑on coordination and execution role, suited to who is highly organized, proactive and comfortable managing multiple stakeholders, markets and deadlines.

Key Accountabilities:

• Support the Marketing Director in developing and executing Midea's annual marketing plan across the UAE and Overseas markets.
• Manage and maintain the annual marketing calendar for Midea.
• Adapt Midea global and regional campaigns for markets while ensuring consistency with brand guidelines.
• Coordinate closely With Midea regional and global on campaigns, marketing assets, approvals, expenses and reporting.
• Develop and manage Midea marketing collateral including brochures, catalogues, presentations, product Videos, digital content, POS materials and sales tools.
• Work closely with Product, Sales and technical teams to turn product features and technical advantages into clear, relevant and customer‑focused marketing messages.
• Ensure overseas teams have the right brand assets, product campaign materials and guidelines to effectively market Midea in their respective markets.
• Support the planning and execution of exhibitions, dealer events, customer activations and product launches.
• Monitor Midea's brand competitor activity and relevant marketing trends across different markets to identify new opportunities and initiatives.
• Track campaign performance and marketing KPIs, providing clear and regular reporting to management.
• Support the preparation and management of the annual marketing budget, monitoring actual spend against approved budgets.
• Maintain accurate records of marketing expenses, invoices, campaign reports and proof of execution.

Core Competencies:

We are looking for someone with:

• Strong fundamentals in brand and marketing management.
• Strong attention to detail and brand consistency.
• Strong project management and coordination skills.
• Commercial awareness and an understanding of how marketing supports sales and business growth.
• Strong written and verbal communication skills.
• Fluency in English, both written and spoken . Additional languages are a plus
• Confidence working with multicultural teams and international stakeholders.
• International or European professional exposure is an advantage
• Good analytical and reporting capabilities.
• Strong ability to manage multiple projects, stakeholders and deadlines at the same time.

Qualifications, Experience, Knowledge & Skills:

• Bachelor's degree in Marketing, Business, communication or a related field.
• 4 to 5 years of relevant marketing experience. ideally across brand, product, or trade marketing.
• Experience within HVAC, air-conditioning, consumer appliances, electronics or a distributor‑led business would be a strong advantage.
• Experience working with international brands, regional distributors or multiple markets is preferred