Brand Manager, FMCG Growth & Launch (GCC)

Areen East and West; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Areen East & West in Dubai is seeking a Brand Manager to lead end-to-end brand strategy and execution across online and offline channels, driving market growth and customer engagement. You will shape brand positioning, guide product development and launches, manage budgets, and collaborate with cross-functional teams to align branding efforts.

Reporting to the Marketing Head, you will translate brand strategy into locally relevant campaigns and ensure strong in-market execution, leveraging

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• MBA or equivalent is a plus.
• 5–7 years of experience in Brand Management or Marketing roles.
• FMCG / Consumer Goods experience is mandatory.
• Experience in Regional / Middle East markets is preferred.
• Proven exposure to product launches, ATL / BTL campaigns, and in-store execution.
• Strong understanding of brand management and adapting strategies to local market needs.
• Hands-on experience across 360° marketing tools and channels.
• Good understanding of E-Commerce marketing, including content, visibility drivers, and sales-support initiatives.
• Experience in managing budgets, digital & social media agencies, and external partners.
• Strong analytical, communication, and stakeholder management skills.

Responsibilities

• Own and execute brand plans by translating broader brand strategy into relevant and effective local marketing initiatives
• Lead the development and execution of 360° marketing plans across digital, in-store, activations, and media channels
• Identify growth opportunities and build strong marketing platforms that support commercial priorities and drive brand relevance
• Lead product launches and key initiatives with clear focus on timing, market impact, and return on investment
• Work closely with Sales, E-commerce, Trade Marketing, Supply Chain, and external partners to ensure strong execution across channels
• Act as a key marketing partner to the E-commerce team by supporting content, visibility, launches, and online growth opportunities
• Ensure brand activities are aligned with business priorities and executed effectively in-market
• Manage budgets, agencies, and external partners to deliver high-quality and commercially relevant output

Skills

Brand management

Marketing strategy

Product launches

E-commerce marketing

Budget management

Stakeholder management

Regional ME markets

Data analytics

Education

Bachelor’s Degree in Marketing/Business Administration

MBA or equivalent

Job description

Areen East & West in Dubai is seeking a Brand Manager to lead end-to-end brand strategy and execution across online and offline channels, driving market growth and customer engagement. You will shape brand positioning, guide product development and launches, manage budgets, and collaborate with cross-functional teams to align branding efforts.

Reporting to the Marketing Head, you will translate brand strategy into locally relevant campaigns and ensure strong in-market execution, leveraging