Brand Manager

Confidential; Dubai; On-site; AED 450,000 - 650,000; Full time

Job summary

Confidential in Dubai seeks an experienced Brand Manager to lead end-to-end marketing strategy for a heritage personal care brand across the Middle East. You will drive NPD, plan campaigns across digital, traditional and outdoor channels, and collaborate with sales, e-commerce and trade marketing.

The ideal candidate holds an MBA, 5–10 years FMCG brand management experience, deep consumer insights, and strong communication skills.

Qualifications

• MBA from a top management institute.
• 5–10 years of brand management experience within FMCG, preferably personal care/beauty.
• Proven experience leading successful NPD initiatives.
• Strong consumer research methodologies & ME media understanding.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Develop and implement comprehensive brand strategies and annual marketing plans.
• Lead end-to-end NPD projects including concept, fragrance, packaging and production.
• Plan and manage integrated marketing campaigns across digital, traditional and outdoor media.
• Conduct consumer research and analyze market trends to identify growth opportunities.
• Develop product launch toolkits and marketing materials aligned with brand strategy.
• Monitor brand performance, market share and competitor activities for insights.
• Ensure brand consistency across all online and offline touchpoints.
• Collaborate with sales, e-commerce and trade marketing teams to support promotions.

Skills

Brand management

Marketing strategy

NPD

Consumer research

Media planning

Integrated campaigns

Cross-functional collab

Project management

Communication

Presentation

Education

MBA

Job description

An exciting opportunity is available for an experienced Brand Manager to lead the end-to-end marketing strategy of a well-established heritage personal care brand specializing in fragrances and toiletries across the Middle East. This role is ideal for marketing professionals who are passionate about brand growth, innovation, and consumer engagement. The successful candidate will oversee new product development, manage integrated marketing campaigns, conduct consumer research, and collaborate with internal teams as well as external partners to strengthen the brand's market presence. Applications are also welcomed from qualified candidates based in India who are willing to relocate to Dubai.

Key Responsibilities:

• Develop and implement comprehensive brand strategies and annual marketing plans aligned with business objectives.
• Lead end-to-end new product development projects, including concept creation, fragrance selection, packaging development, and production.
• Plan and manage integrated marketing campaigns across digital, traditional, and outdoor media channels.
• Conduct consumer research and analyze market trends to identify growth opportunities and support innovation.
• Develop product launch toolkits and marketing materials that align with the overall brand strategy.
• Monitor brand performance, market share, and competitor activities to generate actionable insights.
• Ensure brand consistency across all online and offline customer touchpoints.
• Collaborate with sales, e-commerce, and trade marketing teams to support retail promotions and activations.

Requirements:

• MBA from a top management institute.
• 5–10 years of brand management experience within the FMCG industry, preferably in personal care or beauty.
• Proven experience leading successful new product development (NPD) initiatives.
• Good understanding of consumer research methodologies and media landscape in the Middle East.
• Strong project management skills with the ability to manage multiple long-term initiatives.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Candidates based in India who are willing to relocate to Dubai are encouraged to apply.

Strong knowledge of:

• Brand management and marketing strategy.
• New product development (NPD) and product lifecycle management.
• Consumer research, media planning, and integrated marketing campaigns