Brand Growth Leader, NPD & Campaigns (Dubai Relocation)

Confidential; Dubai; On-site; AED 450,000 - 650,000; Full time

Job summary

Confidential in Dubai seeks an experienced Brand Manager to lead end-to-end marketing strategy for a heritage personal care brand across the Middle East. You will drive NPD, plan campaigns across digital, traditional and outdoor channels, and collaborate with sales, e-commerce and trade marketing.

The ideal candidate holds an MBA, 5–10 years FMCG brand management experience, deep consumer insights, and strong communication skills.

Qualifications

• MBA from a top management institute.
• 5–10 years of brand management experience within FMCG, preferably personal care/beauty.
• Proven experience leading successful NPD initiatives.
• Strong consumer research methodologies & ME media understanding.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Develop and implement comprehensive brand strategies and annual marketing plans.
• Lead end-to-end NPD projects including concept, fragrance, packaging and production.
• Plan and manage integrated marketing campaigns across digital, traditional and outdoor media.
• Conduct consumer research and analyze market trends to identify growth opportunities.
• Develop product launch toolkits and marketing materials aligned with brand strategy.
• Monitor brand performance, market share and competitor activities for insights.
• Ensure brand consistency across all online and offline touchpoints.
• Collaborate with sales, e-commerce and trade marketing teams to support promotions.

Skills

Brand management

Marketing strategy

NPD

Consumer research

Media planning

Integrated campaigns

Cross-functional collab

Project management

Communication

Presentation

Education

MBA

Job description

Confidential in Dubai seeks an experienced Brand Manager to lead end-to-end marketing strategy for a heritage personal care brand across the Middle East. You will drive NPD, plan campaigns across digital, traditional and outdoor channels, and collaborate with sales, e-commerce and trade marketing.

The ideal candidate holds an MBA, 5–10 years FMCG brand management experience, deep consumer insights, and strong communication skills.