Brand Manager

Himalaya Wellness Europe; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Himalaya Wellness Europe seeks a seasoned Marketing Manager to own Baby Care category strategies across METAP markets in the GCC and beyond. You will partner with sales, suppliers, and creative/digital partners to drive profitable growth and cohesive brand plans.

The role requires 6+ years in core FMCG marketing, with personal care experience essential and MENA exposure highly advantageous. You will align media planning, market research and packaging with strategic branding initiatives.

Qualifications

• MBA from a reputed institute.
• Minimum 6 years of core marketing experience in a reputed FMCG company.
• Experience in personal care products mandatory; MENA exposure is an added advantage.
• Strong experience in Brand Management, New Product Launches, Media Management and Media Planning.

Responsibilities

• Build effective Category strategies for different markets in line with overall marketing strategy.
• Interact with sales teams and suppliers to ensure timely implementation of in-market brand plans.
• Align Media Planning, Trade & Market Research with category and brand strategies.
• Develop consumer insights and collaborate with creative/digital agencies for integrated campaigns.
• Generate reports and analyze data to support profitable growth decisions.
• Coordinate with Formulation & Packaging for new product and packaging developments.
• Collaborate with Logistics to maintain a healthy supply chain.

Skills

MBA

FMCG Marketing

Brand Management

New Product Launches

Media Management

Media Planning

Market Research

Education

MBA from reputed institute

Job description

ROLE CONTEXT

The Baby Care portfolio, spanning baby toiletries and wipes, is a core, fast‑growing engine across many of our markets. We hold competitive positions in key segments, with significant headroom still to capture. With expansion planned across the GCC and other priority METAP markets, Baby Care is a central pillar of Himalaya's drive to profitable growth.

ROLE PURPOSE

To operate as a business and consumer owner of the assigned categories. Take charge of all processes and activities in building and strengthening the brand and driving profitable growth of business in the METAP market

Role Responsibilities

• Build effective Category strategies for different markets in line with overall marketing strategy of the company
• Regularly interact with the sales team and suppliers and influence them to ensure timely implementation of all in-market brand plans
• Align Media Planning, Trade & Market Research and other marketing processes in line with category and brand strategies
• Develop high degree of consumer understanding and work with the creative / digital agency for an integrated communication plan
• Report generation, Analysing & providing the relevant data to facilitate decisions that ensure profitable growth
• Liaising with Formulation & Packaging for New product and packaging developments
• Regularly interact with Logistics department to ensure a healthy supply chain

Skills/Know-how

• Strong Business and Financial understanding
• Strategic brand building and Execution
• Analytical Marketing- Market Research, Consumer Research & Media Planning
• New Product launches - Working knowledge of FMCG Packaging and formulations
• Project Management
• Strong Analytical Skills
• Excellent Communication and Presentation skills
• Excellent Interpersonal skills

COMPETENCIES FOR THE ROLE

• Drive for results and Profitable Growth Focus
• Customer Focus
• Business Process/System Focus
• Planning and Execution Excellence
• Team Work and Collaboration
• Self and People Development
• Driving Innovation and Change

KEY ATTRIBUTES

• Innovative
• Passionate and Proactive
• Result Orientation
• Self assured
• Collaborative

Qualification & Experience

• MBA from a reputed institute
• Minimum 6 years of core marketing experience working with reputed FMCG company
• Experience in personal care products mandatory. Exposure to MENA will be an added advantage.
• Strong exposure to Brand Management, New Product Launches, Media Management and Media Planning