Brand Lead, Banking UAE - CSR, Sponsorship & D&I

MCG Talent; Dubai; On-site; AED 150,000 - 250,000; Full time

Job summary

MCG Talent seeks a strategic, customer-focused brand leader to strengthen brand positioning in the UAE and lead high-impact sponsorship, CSR, and diversity and inclusion programmes.

The role partners with marketing, communications, corporate affairs, and business teams to deliver a consistent brand experience, deepen market relevance, and connect brand activity to commercial priorities. UAE-based with banking/financial services experience preferred.

Qualifications

• 10–15 years of relevant experience in banking, financial services, or a comparable marketing environment.
• Strong brand strategy, stakeholder-management, budgeting, and agency-management skills.
• Genuine interest in CSR, D&I, and customer-centric brand building.

Responsibilities

• Lead the development and stewardship of the brand in the UAE market
• Shape sponsorship, CSR, and community-impact programmes
• Drive diversity and inclusion communications, including initiatives that amplify visibility of women and people of determination
• Build relationships with national bodies, external partners, agencies, and senior internal stakeholders
• Ensure a consistent tone of voice across English and Arabic communications
• Take a digital-first approach to integrated marketing communications and PR
• Use customer insight and market understanding to guide brand initiatives
• Manage budgets responsibly and maximise return on investment
• Provide strategic brand counsel and support reputation management when required

Skills

Brand strategy

Stakeholder management

Budgeting

Agency management

Communications

CSR

D&I

Brand governance

Education

Bachelor's degree in Marketing or related field

Job description

MCG Talent seeks a strategic, customer-focused brand leader to strengthen brand positioning in the UAE and lead high-impact sponsorship, CSR, and diversity and inclusion programmes.

The role partners with marketing, communications, corporate affairs, and business teams to deliver a consistent brand experience, deepen market relevance, and connect brand activity to commercial priorities. UAE-based with banking/financial services experience preferred.