Brand & CSR Leader — UAE (Digital-First, D&I)

Mashreqbank PSC; United Arab Emirates; In loco; AED 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

Mashreqbank PSC in the UAE seeks a seasoned Marketing & Brand Strategy Manager to lead the brand development and drive customer-centric communications. You will partner with Brand, B&C, and Corporate Affairs to deliver a one-brand approach across international audiences, including D&I initiatives, Arabic tone alignment, and agile, digital-first campaigns.

This role requires 10+ years of banking marketing experience, strong English communication, budgeting acumen, and proven external agency

Competenze

• Familiarity with banking operations, sales and support environments, and strong customer focus.
• Passion for customer-centric organisations
• Understanding of brand principles and strategy
• Entrepreneurial, strong profit orientation and strong leader skill skills
• Passion for CSR / D&I issues
• 10-15 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities.
• Sound knowledge of budgeting, forecasting and analyzing expense for various activities
• Proven success in dealing with various external agencies and building relationships.
• Good oral and written communication skills in English.
• Ability to view “big picture” and align tactical objectives with strategic ones.
• Ability to quickly identify and position the business for change, both internally and externally.
• Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization.
• Strong interpersonal skills.
• Excellent Communication Skills

Mansioni

• Lead and drive the development of the Mashreq brand image in the UAE
• Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity
• Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element)
• Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications.
• Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels
• Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets
• Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate
• Adopt an agile approach – training can be provided
• Work with the insight team where required on brand insight programmes
• Maintain a cost-conscious approach

Conoscenze

Brand strategy

Leadership

Communication skills

Customer focus

Interpersonal skills

Descrizione del lavoro

Mashreqbank PSC in the UAE seeks a seasoned Marketing & Brand Strategy Manager to lead the brand development and drive customer-centric communications. You will partner with Brand, B&C, and Corporate Affairs to deliver a one-brand approach across international audiences, including D&I initiatives, Arabic tone alignment, and agile, digital-first campaigns.

This role requires 10+ years of banking marketing experience, strong English communication, budgeting acumen, and proven external agency