Brand & Launch Lead, Specialty & Innovative Medicines

Arabian Ethicals; United Arab Emirates; On-site; AED 300,000 - 600,000; Full time

Job summary

Arabian Ethicals is seeking a commercially astute leader to drive end-to-end launches for specialty medicines in the UAE. You will develop launch plans, messaging, and customer segmentation while coordinating across Commercial, Regulatory, Market Access, and Supply Chain to ensure successful market entry.

The role focuses on developing brand strategies, tracking performance, and leveraging market insights to identify growth opportunities and optimize lifecycle management within a dynamic

Qualifications

• Bachelor's degree in Pharmacy, Medicine, Life Sciences, Biotechnology, Biomedical Sciences, Business, Marketing, or a related discipline.
• MBA, Master's degree, or relevant commercial qualification.
• 5–8 years of experience in the pharmaceutical industry, preferably within specialty care, innovative medicines, or hospital products.
• Proven experience in brand management and/or product management.
• Demonstrated experience in new product launches.

Responsibilities

• Lead end-to-end commercial preparation and execution of new product launches.
• Develop comprehensive launch plans including positioning, messaging, and customer segmentation.
• Coordinate cross-functional launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and other functions.
• Track launch KPIs and implement corrective actions when required.
• Develop annual and long-term Brand Plans based on market opportunities and objectives.
• Identify growth opportunities across products, indications, customer segments, and channels.
• Map patient journeys and engage with healthcare professionals and institutions.

Skills

Strategic thinking

Commercial acumen

Project management

Cross-functional coordination

Communication & presentation

Excel & PowerPoint

Education

Bachelor's degree in Pharmacy/Medicine/Life Sciences/Business

MBA or relevant commercial qualification

Tools

Microsoft Excel

PowerPoint

Job description

Arabian Ethicals is seeking a commercially astute leader to drive end-to-end launches for specialty medicines in the UAE. You will develop launch plans, messaging, and customer segmentation while coordinating across Commercial, Regulatory, Market Access, and Supply Chain to ensure successful market entry.

The role focuses on developing brand strategies, tracking performance, and leveraging market insights to identify growth opportunities and optimize lifecycle management within a dynamic