Brand Growth Lead: Merchandising & Strategy

R&B Fashion; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

R&B Fashion in Dubai seeks a Brand Manager to lead the overall brand development and implementation across stores, aiming to maximize sales and profit. You will develop brand strategies, coordinate with Marketing, and ensure the brand image aligns with business goals.

The role requires strong leadership, budgeting, and market insight to sustain Club Apparel branding and performance across the region. This position is based in the UAE with a focus on strategic growth.

Qualifications

• Experience in fashion/retail brand management.
• Strong analytical and budgeting skills.
• Ability to collaborate with Marketing and Operations.

Responsibilities

• Maximize sales and profitability of brand stores in line with targets.
• Develop the brand launch strategy with Brand GM.
• Control costs within brand budget guidelines.
• Maximize store productivity through disciplined resource deployment.
• Review territory feedback on brand acceptance and customer expectations.
• Ensure adherence to financial plans across sales, markdowns, margins, and inventory.

Skills

Brand strategy

Retail brand management

Merchandise planning

Budgeting & cost control

Team leadership & training

Market research

Job description

R&B Fashion in Dubai seeks a Brand Manager to lead the overall brand development and implementation across stores, aiming to maximize sales and profit. You will develop brand strategies, coordinate with Marketing, and ensure the brand image aligns with business goals.

The role requires strong leadership, budgeting, and market insight to sustain Club Apparel branding and performance across the region. This position is based in the UAE with a focus on strategic growth.