Brand Growth & Merchandising Lead

Apparel Group; Dubai; On-site; AED 279,000 - 502,000; Full time

Job summary

Apparel Group is seeking a dynamic Brand Lead to drive growth and profitability for its regional brand stores in Dubai. You will shape brand positioning, launch strategies, and in-season merchandising while coordinating with Marketing, Operations and Buying teams.

The role requires leadership in team recruitment and training, budget control, and cross-territory stock management to maximize sell-through and market presence.

Responsibilities

• Maximize sales and profitability of brand stores in line with company targets.
• Develop the brand launch strategy in consultation with the Brand General Manager.
• Control costs within budgetary guidelines for the brand stores.
• Maximize productivity in stores through effective deployment of resources to ensure sell-through as per brand plans.
• Review feedback from territories on brand acceptance and customer expectations.
• Ensure adherence to financial plan in all key areas: sales, markdowns, margin, inventory.
• Create brand positioning with Marketing team and Brand General Manager.
• Involve in recruitment and training of team members.
• Plan merchandising, pricing, promotion and assortment for timely stock availability.
• Determine buying requirements and formulate buying plan and budget.
• Coordinate product selection with buying and research inputs.
• Ensure effective in-season management across territories: stock balancing and markdowns.
• Create brand awareness through initiatives like Club Apparel.
• Coordinate retail operations feedback with brand operations.
• Develop and implement Visual Merchandising strategy at stores.
• Conduct market intelligence on trends and competition; identify brand customizations.
• Research new sites for brand outlets and coordinate with Ops/GM on openings.
• Study latest trends in products, styles and fits to inform assortment.
• Evaluate site trade area and approvals; support new store openings and re-fits.

Job description

Apparel Group is seeking a dynamic Brand Lead to drive growth and profitability for its regional brand stores in Dubai. You will shape brand positioning, launch strategies, and in-season merchandising while coordinating with Marketing, Operations and Buying teams.

The role requires leadership in team recruitment and training, budget control, and cross-territory stock management to maximize sell-through and market presence.