Brand Director

Clermont Group; Dubai; On-site; AED 420,000 - 860,000; Full time

Job summary

Clermont Group in Dubai seeks a commercially minded Brand Director to lead brand and marketing across the group. The role is accountable for growth in awareness, preference, demand, and revenue.

You will set brand strategy, including positioning and brand architecture, ensure consistency across markets, and lead the Design team to deliver high-quality creative work at pace. Strong stakeholder management is essential to influence senior leaders.

Qualifications

• Minimum 10 years' experience in brand, marketing, or design.
• Proven experience developing brand strategy including positioning and messaging.
• Experience embedding brand standards across multi-brand or multi-market organisations.
• Ability to link brand and marketing activity to commercial outcomes and report on KPIs.
• Strong commercial acumen to build a business case for brand and marketing investment.
• Excellent creative judgement and attention to detail for consistent output.
• Ability to influence and manage senior stakeholders.
• Growth mindset with willingness to challenge conventions.
• Senior leadership presence and polished professional demeanor.
• Strong verbal and written communication skills.

Responsibilities

• Own brand across Clermont Group and its contribution to growth and brand equity.
• Define and evolve brand strategy for Clermont and operating companies, including positioning and messaging.
• Set and maintain brand architecture for operating companies.
• Establish brand governance to ensure strategy, guidelines and visual identity are consistently applied.
• Partner with operating company leaders to develop marketing plans and campaigns.
• Define KPIs for brand and marketing activity and report results to senior leadership.
• Translate brand strategy into clear creative briefs and oversee creative output.
• Lead and develop the Design team with hands-on oversight as needed.
• Evolve the function with innovative tools and thoughtful AI adoption.

Skills

Brand strategy

Marketing leadership

Design leadership

Brand governance

Stakeholder management

KPIs & reporting

Creative judgement

Commercial acumen

Growth mindset

Executive presence

Job description

We are looking for a commercially minded Brand Director to lead brand and marketing across the Clermont Group. The role is accountable for delivering measurable business value through brand activity, including growth in awareness, preference, demand, and revenue. They will set brand strategy, including positioning and brand architecture, for Clermont and its operating companies, and ensure it is applied consistently across every market and channel. They will lead the Design team, translating strategy into high-quality creative work at pace. They must have excellent stakeholder management skills, with the ability to influence senior leaders at Clermont and at our operating companies.

Responsibilities

• Own brand across the Clermont Group and its contribution to growth, with accountability for brand equity, commercial performance, and return on brand investment
• Define and evolve brand strategy for Clermont and its operating companies, including positioning, value propositions, and messaging
• Set and maintain brand architecture for operating companies
• Establish brand governance so that strategy, guidelines, and visual identity are implemented consistently across operating companies, markets, and touchpoints
• Partner with operating company leaders to develop marketing plans and campaigns that support their growth objectives, and ensure execution meets Clermont's standards
• Define KPIs for brand and marketing activity, including brand health, campaign effectiveness, and return on investment, and report results to senior leadership
• Translate brand strategy into clear creative briefs, and set a high bar for creative excellence across print, digital, video, and multimedia output
• Lead and develop the Design team, providing end-to-end oversight of concurrent workstreams and remaining hands-on where required
• Continuously evolve the function by introducing innovative tools and ways of working, including the thoughtful adoption of AI

Requirements

The successful candidate will ideally possess the following traits:

• A minimum of 10 years' experience in brand, marketing, or design
• Proven experience developing brand strategy, including positioning, brand architecture, and messaging
• A track record of embedding brand standards consistently across a multi-brand or multi-market organisation
• Demonstrated ability to link brand and marketing activity to commercial outcomes, with experience setting and reporting on KPIs
• Strong commercial acumen, with the ability to build a business case for brand and marketing investment
• Exceptional creative judgement and attention to detail, with a strong critical eye for consistency and quality
• Demonstrated ability to influence and manage senior stakeholders
• A growth mindset, with the confidence to challenge conventions and step outside comfort zones
• Professional presence and polish, appropriate for a senior leadership role
• Positive, energising attitude, with the ability to inspire teams and stakeholders
• Strong verbal and written communication skills
  

Benefits

An excellent opportunity for a commercially minded creative leader to shape the brand of an international business group that highly values design and storytelling.