Global Luxury Marketing Leadership - Dubai Based Role

Yello; Dubai; On-site; AED 400,000 - 800,000; Full time

Job summary

Yello seeks a senior marketing leader to helm an ultra-luxury real estate, hospitality and lifestyle portfolio. You will set the creative direction, shape distinct brand identities, and partner with ownership to influence long-term strategy across multiple developments and concepts.

You will lead a multidisciplinary team, drive world-class agency collaborations, and translate architecture and experience into compelling brand worlds that redefine luxury marketing.

Qualifications

• Senior marketing leader from a top tier design led development or adjacent luxury environment.
• Experience repositioning brands at the highest end of the market with a clear POV on creativity, design and customer experience.
• Experience across complex portfolios where real estate, hospitality, architecture, lifestyle and brand intersect.

Responsibilities

• Lead the overall marketing function across an ultra luxury real estate, hospitality and lifestyle portfolio.
• Set the creative direction and define how the brand leads the luxury market.
• Shape brand architecture across multiple businesses and concepts with distinct identities.
• Partner with owner and senior leadership to influence long-term brand strategy and major creative decisions.
• Direct agencies, designers, partners and suppliers to deliver world-class work.
• Lead and elevate a multidisciplinary team across brand, digital, PR, communications and channel marketing.
• Translate architecture, design, hospitality and experience into compelling brand worlds.

Skills

Brand leadership

Brand strategy

Creative direction

Luxury market knowledge

Agency management

Team leadership

Stakeholder influence

International mindset

Job description

A fast-growing ultra luxury real estate, hospitality and lifestyle business known for architecturally significant developments and a distinctive approach to brand, design, culture and experience. The company is expanding across multiple brands and lifestyle concepts with the ambition of building a globally recognised luxury platform.

• Lead the overall marketing function across an ultra luxury real estate, hospitality and lifestyle portfolio
• Set the creative direction and define how the brand continues to lead rather than follow the luxury market
• Shape brand architecture across multiple businesses, developments and lifestyle concepts, ensuring each has a distinct identity
• Partner closely with a highly involved owner and senior leadership team to influence long term brand strategy and major creative decisions
• Drive world class agencies, designers, creative partners and suppliers to deliver work at the highest international standard
• Lead and elevate an established multidisciplinary team across brand, digital, PR, communications and channel marketing
• Translate architecture, design, hospitality and experience into compelling brand worlds rather than conventional property marketing
• Help evolve the organisation beyond real estate into a broader global luxury platform with relevance across lifestyle, hospitality and culture

• A senior marketing leader from a top tier design led development or adjacent luxury environment
• Strong evidence of building or repositioning brands at the highest end of the market, with a clear point of view on creativity, design and customer experience
• Experience working across complex portfolios where real estate, hospitality, architecture, lifestyle and brand intersect
• A genuine creative leader who can challenge conventional luxury marketing and has influenced work that feels distinctive rather than formulaic
• Comfortable operating in an entrepreneurial, owner led environment where senior leaders are expected to be hands on and close to the detail
• Able to lead an established team while also personally shaping briefs, agency output, brand direction and senior stakeholder decisions
• Internationally minded, culturally fluent and credible with world class agencies, partners, architects and luxury stakeholders
• Commercially aware but not sales-led in mindset, with the confidence to protect long-term brand value while supporting business growth
• For candidates coming directly from real estate, preference will be given to experience gained with leading design led luxury developers in the US, UK, Singapore or Switzerland as the role pivots outside of real estate