Brand & Digital Marketing Lead (UAE)

Aretha Natural Beauty L.L.C

Dubai

On-site

AED 134,000 - 201,000

Full time

2 days ago

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Job summary

Aretha Natural Beauty L.L.C. in Dubai seeks a multidisciplinary designer and digital marketer to design and execute brand visuals across social, print and digital channels, strictly applying milk_shake, simply zen and DEPOT guidelines.

You will plan monthly social content, write premium English captions, prepare Arabic versions, edit short videos, manage Shopify product listings and banners, and drive AI-assisted production to deliver fast, on-brand assets.

Qualifications

Degree or recognised diploma in Graphic Design, Marketing, Communications or a related field.
At least 4 years of professional experience in design and digital marketing, with UAE market experience.
A portfolio of live, published work (not only concept projects), with the results it achieved where available.
Advanced skills in Adobe Illustrator, Photoshop and InDesign, plus Canva and CapCut or equivalent video editing.
Demonstrated, practical use of AI tools in a professional workflow (Claude, ChatGPT, Midjourney, Gemini and AI video tools).
Hands-on experience running paid campaigns on Meta and TikTok.
Working knowledge of Shopify product and collection management and basic SEO.
Excellent written English and a strong eye for premium brand presentation.

Responsibilities

Design and brand execution across channels including social, print, packaging, and presentations.
Design social media posts, carousels, stories and reels covers, ad creatives, emails and banners.
Maintain master templates in Canva and Adobe for fast, consistent output by the team.
Plan content for Instagram and other platforms: concept, captions, visuals and publishing schedule.
Write captions in premium English; prepare Arabic versions via approved translation process and check bilingual layouts.
Edit short-form video using CapCut, InShot, or Adobe for salon, product and education content.
Plan content around UAE salon calendar (Ramadan, wedding season, product launches).
Use AI tools daily to increase output and quality; build a shared prompt library and workflow guide.
Build and launch Meta, TikTok, Snapchat campaigns; monitor spend and performance; report weekly.
Create and update Shopify listings, collections, promotions, banners and SEO fields; coordinate with developers.
Respond to comments and DMs in Aretha’s voice; set up messaging automation and lead follow-up sequences.
Keep Aretha Cloud organized; convert brand-owner material into salon-ready materials.
Meet the Consultant weekly; document repeatable processes as SOPs for the Aretha Manual.