Brand & Content Marketing Lead – Streaming

Anghami; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Anghami in Dubai seeks a Brand & Content Marketing Manager to guardianship OSN+ brand and lead regional campaigns translating Content/Studio plans into local, integrated activity across consumer touchpoints.

The role partners with Content/Studios, Performance, CRM and creative teams to shape local audiences, messaging, and asset governance, ensuring consistent branding and timely releases.

Qualifications

• Strong background in brand and content marketing across multiple channels.
• Experience translating content plans into regional campaigns.
• Proven ability to manage stakeholders and agencies.

Responsibilities

• Own the 360° regional marketing brief for priority titles and campaigns.
• Align with Performance, CRM, Social, PR, Partnerships, In-App, Creative teams and agencies.
• Lead cross-functional campaign planning from brief to launch and optimization.
• Ensure messaging and assets stay accurate and consistent across paid, owned, earned, partner, and in-product touchpoints.
• Serve as a key marketing interface with Content/Studios and consolidate regional requirements.
• Maintain a single source of truth for title positioning, assets, timelines and approvals, including localization.

Skills

Brand marketing

Campaign management

Stakeholder management

Integrated marketing

Content marketing

Brand governance

Multi-channel campaigns

Job description

Anghami in Dubai seeks a Brand & Content Marketing Manager to guardianship OSN+ brand and lead regional campaigns translating Content/Studio plans into local, integrated activity across consumer touchpoints.

The role partners with Content/Studios, Performance, CRM and creative teams to shape local audiences, messaging, and asset governance, ensuring consistent branding and timely releases.