Brand & Content Marketing Manager

Anghami; Dubai; Presencial; AED 300 000 - 420 000; Tempo integral

Resumo da oferta

Anghami in Dubai seeks a Brand & Content Marketing Manager to guardianship OSN+ brand and lead regional campaigns translating Content/Studio plans into local, integrated activity across consumer touchpoints.

The role partners with Content/Studios, Performance, CRM and creative teams to shape local audiences, messaging, and asset governance, ensuring consistent branding and timely releases.

Qualificações

• Strong background in brand and content marketing across multiple channels.
• Experience translating content plans into regional campaigns.
• Proven ability to manage stakeholders and agencies.

Responsabilidades

• Own the 360° regional marketing brief for priority titles and campaigns.
• Align with Performance, CRM, Social, PR, Partnerships, In-App, Creative teams and agencies.
• Lead cross-functional campaign planning from brief to launch and optimization.
• Ensure messaging and assets stay accurate and consistent across paid, owned, earned, partner, and in-product touchpoints.
• Serve as a key marketing interface with Content/Studios and consolidate regional requirements.
• Maintain a single source of truth for title positioning, assets, timelines and approvals, including localization.

Conhecimentos

Brand marketing

Campaign management

Stakeholder management

Integrated marketing

Content marketing

Brand governance

Multi-channel campaigns

Descrição da oferta de emprego

The Brand & Content Marketing Manager is the day-to-day guardian of the OSN+ brand and the regional marketing owner for priority content. The role translates Content/Studio plans into locally relevant, integrated campaigns and ensures the brand and its titles are represented accurately, consistently and effectively across all consumer touchpoints.

Key Accountabilities

Content & Title Marketing

• Build strong relationships with Content teams and Studios to understand the slate, title priorities, release plans, creative intent, audiences, assets, rights and approval requirements.
• Translate global/Studio title plans into regional strategies, defining local audiences, consumer proposition, positioning, messaging hierarchy and campaign approach.
• Identify how priority titles can strengthen the wider platform brand while remaining true to the creative intent of the content.

Integrated Campaign Leadership

• Own the 360° regional marketing brief for priority titles, including objectives, audience, messaging, creative direction, channel roles, milestones and success measures.
• Brief and align with Performance teams, CRM, Social, PR, Partnerships, In-App, Creative teams and agencies around one campaign strategy.
• Lead cross-functional campaign planning and execution, maintaining visibility from brief through launch and optimization; resolve gaps, conflicts and dependencies.
• Ensure campaign messaging, assets and creative remain accurate and consistent across paid, owned, earned, partner and in-product touchpoints.
• Serve as a key Marketing interface with Content/Studios, consolidating regional marketing requirements, feedback and approvals.
• Ensure teams receive the latest approved synopsis, messaging, key art, trailers, stills, clips, talent information, release dates and relevant restrictions.
• Maintain a clear single source of truth for title positioning, assets, timelines and approvals, coordinating localization and regional adaptations where required.

Brand Guardianship

• Act as the day-to-day brand guardian, ensuring consistent application of OSN+ positioning, proposition, visual identity, tone of voice and messaging.
• Own BAU brand reviews and approvals across Performance, CRM, Social, PR, Partnerships, Media, Product and other consumer-facing activity.
• Maintain brand guidelines, messaging frameworks, toolkits and approved assets; guide internal teams, agencies and partners on correct application.
• Resolve routine brand issues and elevate material changes to positioning, identity, strategic creative territory or reputational matters to the Brand Marketing Director.
• Manage and develop the Brand Marketing Executive, delegating campaign trackers, asset coordination, approval tracking, toolkit maintenance and reporting.
• Build the Executive’s capability in brand management, content marketing and integrated campaign planning.

Experience & Capabilities

• Strong 7+ years experience in brand marketing, entertainment/content marketing, integrated marketing or a related consumer marketing discipline; streaming, media, subscription or entertainment experience is highly desirable.
• Proven ability to develop multi-channel campaigns and translate content or entertainment propositions into compelling consumer marketing.
• Strong brand judgement, creative evaluation skills and understanding of positioning, messaging and brand governance.
• Excellent stakeholder management and influencing skills in a matrixed organization, with the ability to lead teams that do not directly report into the role.
• Strong campaign/project management skills with the ability to manage multiple launches simultaneously and maintain high attention to detail.
• Good understanding of Performance, CRM, Social, PR, Media, Partnerships and in-product marketing, with an analytical and commercially minded approach.