Brand & Commercial Manager-HORECA(Consumer Care brands)

Confidential; Dubai; On-site; AED 420,000 - 720,000; Full time

Job summary

Confidential seeks a results-driven Business Development Manager to accelerate revenue in the GCC region, expanding our distribution and partnerships across retail, wholesale, and online channels. You will craft sales strategies, manage key accounts, and drive market expansion with a strong focus on growth and profitability.

The role requires 5–10 years in business development or sales, especially in FMCG, with a robust network in retailers and distributors.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 5–10 years of experience in business development / sales, preferably in FMCG, retail, trading, or consumer brands.
• Strong network in market (retailers, distributors) and proven negotiation/closing skills.

Responsibilities

• Identify and develop new business opportunities in GCC markets.
• Expand distribution network (retailers, wholesalers, online platforms).
• Enter new markets, territories, and customer segments.
• Develop and implement sales strategies to achieve revenue targets.
• Build and manage a strong sales pipeline; negotiate contracts and close deals.
• Manage key accounts and ensure repeat business; conduct client meetings and presentations.
• Monitor market trends, pricing strategies, and competitive activity.
• Collaborate with marketing and product teams to align offerings with market needs.
• Identify partnerships with distributors, retailers, and corporate clients; explore B2B and bulk sales.

Skills

Negotiation

Closing

Communication

Presentation

Market knowledge

Commercial awareness

Relationship-building

Networking

Self-driven

Target-oriented

Education

Bachelor’s Degree in Business Administration

MBA is an advantage

Tools

CRM

Job description

The Business Development Manager is responsible for driving revenue growth by identifying new business opportunities, expanding market presence, building strategic partnerships, and increasing sales across retail, wholesale, and distribution channels.

Key Responsibilities

1. 1. Business Growth & Market Expansion
   • Identify and develop new business opportunities in and GCC markets
   • Expand distribution network (retailers, wholesalers, online platforms)
   • Enter new markets, territories, and customer segments
2. 2. Sales Strategy & Execution
   • Develop and implement sales strategies to achieve revenue targets
   • Build and manage a strong sales pipeline
   • Negotiate contracts and close high-value deals
   • Achieve monthly, quarterly, and annual sales targets
3. 3. Client & Relationship Management
   • Build long-term relationships with key clients, distributors, and partners
   • Manage key accounts and ensure repeat business
   • Conduct regular client meetings and presentations
   • Monitor market trends, competitor activities, and pricing strategies
   • Identify gaps and opportunities for growth
   • Provide insights to management for strategic decisions
4. 5. Product & Brand Development Support
   • Work closely with marketing and product teams to align offerings with market needs
   • Support brand expansion initiatives
5. 6. Partnerships & Strategic Alliances
   • Identify and establish partnerships with distributors, retailers, and corporate clients
   • Explore B2B, institutional, and bulk sales opportunities
   • Develop collaborations to increase market penetration
6. 7. Reporting & Performance Tracking
   • Prepare sales forecasts, budgets, and performance reports
   • Track KPIs and optimize strategies to improve results
   • Maintain CRM and sales records

Key Requirements

• Education
  • Bachelor’s Degree in Business Administration, Marketing, or related field
  • MBA is an advantage
• Experience
  • 5–10 years of experience in business development / sales
  • Experience in FMCG, retail, trading, or consumer brands preferred
  • Strong network in market (retailers, distributors)
• Skills
  • Strong negotiation and closing skills
  • Excellent communication and presentation abilities
  • Market knowledge and commercial awareness
  • Relationship-building and networking skills
  • Self-driven with target-oriented mindset
• Key KPIs
  • Revenue growth and sales target achievement
  • Number of new clients/accounts acquired