Brand Channel Manager – Social & Content (Dubai)

The Food and Beverage Group; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

The Food and Beverage Group in Dubai is seeking a Brand Channel Manager to lead day-to-day social media and digital content across FAB Group brands. You will ensure channels are current, visually consistent and engaging through content calendars, publishing, community responses and performance tracking.

This hands-on, assistant-manager level role reports to the Marketing & Communications Manager and includes content planning, captions, briefs, venue content coordination and asset library

Qualifications

• 3–5 years' experience delivering social media or content for hospitality, F&B or consumer brands.
• Strong working knowledge of Instagram, TikTok, content scheduling tools and native platform analytics.
• Confident caption writer with good visual judgement and a practical understanding of short-form video.
• Able to plan content, create briefs and coordinate asset production while managing concurrent deadlines.
• Knowledge of UAE hospitality audiences and premium dining content is preferred.

Responsibilities

• Brand Experience & Content: Apply tone of voice, visuals and positioning to social content.
• Prepare weekly and monthly content calendars based on promotions, menus, launches and venue activity.
• Write captions, stories and reels concepts for short-form content.
• Prepare shot lists and creative briefs for photography and videography.
• Source imagery and user-generated content with permissions.
• Identify trends and suggest content ideas for approval.

Skills

Social media management

Caption writing

Brand storytelling

Content planning

Tools

Instagram

TikTok

Content scheduling tools

Platform analytics

Job description

The Food and Beverage Group in Dubai is seeking a Brand Channel Manager to lead day-to-day social media and digital content across FAB Group brands. You will ensure channels are current, visually consistent and engaging through content calendars, publishing, community responses and performance tracking.

This hands-on, assistant-manager level role reports to the Marketing & Communications Manager and includes content planning, captions, briefs, venue content coordination and asset library