Brand Channel Manager

DEAL Holdings; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

FAB Group – Food & Beverage in Dubai, UAE, seeks a hands-on Social Media Content Coordinator at assistant-manager level to execute day‑to‑day social media and digital content across brands. You will manage calendars, publishing, community responses and performance tracking, ensuring channels stay current, visually consistent and engaging.

This role focuses on content creation, brand voice adaptation, and operational execution across Instagram, TikTok and other channels, with no direct reports,

Qualifications

• Strong working knowledge of Instagram and TikTok.
• Familiar with content scheduling tools and native analytics.
• Confident caption writing with eye for visuals.
• Practical understanding of short‑form video production.
• Ability to plan content and coordinate asset production.

Responsibilities

• Execute day‑to‑day social media and digital content for FAB Group brands.
• Prepare weekly/monthly content calendars based on promotions and activity.
• Write/craft captions and short‑form content; develop reels concepts.
• Create briefs for photography/videography and source assets.
• Publish content on Instagram, TikTok and other channels; manage profiles.
• Monitor engagement and respond per approved guidelines.
• Provide monthly reporting on output and performance; improve based on data.
• Visit venues to capture up‑to‑date content and maintain asset library.

Skills

Instagram

TikTok

Content scheduling tools

Platform analytics

Caption writing

Short-form video

Content planning

Job description

• Content calendar delivery
• Reporting quality

Department: Marketing & Communications

Division: FAB Group – Food & Beverage

Location: Dubai, UAE

Reports to: Marketing & Communications Manager

Overview

Responsible for the day-to-day execution of social media and digital content across assigned FAB Group food and beverage brands. Ensures that channels are current, visually consistent and engaging through content calendars, publishing, community responses and performance tracking. This is a hands‑on position at assistant‑manager equivalent level, with no direct reports or responsibility for departmental strategy, PR or paid media management.

Key Responsibilities

• Brand Experience & Content
• Apply each brand's approved tone of voice, visual standards and positioning to social content.
• Prepare weekly and monthly content calendars based on agreed promotions, menus, launches and venue activity.
• Write and adapt captions, stories, reels concepts and short-form content for
• Prepare clear shot lists and creative briefs for planned photography and videography.
• Source and select appropriate imagery, video clips and user-generated content, obtaining permissions where required.
• Identify timely social trends and suggest suitable content ideas for approval.
• Operational Execution & Channels
• Schedule and publish approved content on Instagram, TikTok and other assigned channels.
• Maintain accurate profiles, links, highlights, pinned posts, opening hours and promotional information.
• Check all posts for accuracy, format, branding, quality and approval before publication.
• Visit venues as required to capture developments and maintain relevant, up-to-date content.
• Monitor comments, messages, tags and mentions; respond using approved guidance and elevate complaints or booking requests appropriately.
• Maintain an organised content library, publishing calendar and record of approved assets.
• Performance & Commercial Awareness
• Record channel results, including reach, engagement, video views, follower growth, saves and shares.
• Provide concise monthly reporting on content output, performance, audience response and recommended improvements.
• Adjust timing, content formats and posting frequency within the approved plan using performance evidence.
• Support approved campaigns, offers and launches with relevant channel content and clear calls to action.
• Flag suitable organic posts for potential paid amplification; paid budget and campaign decisions remain outside this role.
• Team & Culture
• Deliver assigned content to agreed deadlines and flag missing information or approval risks early.
• Communicate clearly, maintain confidentiality and follow approved brand and content procedures.
• Take responsibility for publishing accuracy, account security, digital conduct and correct use of brand assets.
• Maintain a proactive, organised and guest-conscious approach across multiple venues and brand accounts.

KPIs

Brand

• Accuracy of brand tone and visuals
• Quality and relevance of published content
• Adherence to approved brand standards

Operational

• Content calendar delivery
• Publishing accuracy and timeliness
• Account information accuracy
• Response and escalation times
• Content library completeness

Performance

• Organic reach and engagement
• Audience growth
• Video performance
• Reporting qualityImprovements in content effectiveness

Financial

• Efficient use and reuse of approved assets
• Minimal avoidable rework, reshoots or external content spend

People

• Reliability and deadline ownership
• Communication quality
• Compliance with internal procedures

Candidate Profile

• Typically 3–5 years' experience delivering social media or content for hospitality, F&B or consumer brands.
• Strong working knowledge of Instagram, TikTok, content scheduling tools and native platform analytics.
• Confident caption writer with good visual judgement and a practical understanding of short-form video.
• Able to plan content, create briefs and coordinate asset production while managing concurrent deadlines.
• Knowledge of UAE hospitality audiences and premium dining content is preferred.