Brand Architect & Narrative Lead UAE

Subko Specialty Coffee Roasters, Bakehouse and Fine Cacao; Dubai; Sur place; AED 320 000 - 460 000; Plein temps

Résumé du poste

Subko is seeking a concept-forward Brand Strategist + Storyteller to build and safeguard our brand presence in the UAE (Al Serkal Avenue, Dubai). This role blends strategic architecture with high-crafted narrative execution across digital and brand touchpoints.

You will own brand localization for the UAE, develop a multi-platform content ecosystem, and lead partnerships while collaborating with Subko India HQ to ensure global narrative consistency within the GCC region.

Qualifications

• 10-12 years in brand strategy, content strategy, creative direction, or brand communications.
• Exceptional written English for nuanced, engaging brand copy.
• Proven ability to develop multi-channel content ecosystems and lead visual teams.
• Deep familiarity with Dubai’s culture, design, and F&B landscape.
• Hands-on content creation and quick-turnaround editing using CapCut, Lightroom or Canva.

Responsabilités

• Develop UAE brand strategy and localization for Subko.
• Define Subko UAE’s multi-platform content strategy (Instagram, TikTok, etc.).
• Identify and shape high-impact brand partnerships in Dubai.
• Collaborate with Subko India HQ to ensure global narrative consistency.
• Own outward-facing copy across campaigns, launches, and channels.
• Lead visual direction for shoots and write creative briefs.
• Capture and edit quick-turnaround content for timely moments.
• Translate venue moments into compelling online stories.

Outils

CapCut

Lightroom

Canva

Premiere

Notion

Google Workspace

Description du poste

Subko is seeking a concept-forward Brand Strategist + Storyteller to build and safeguard our brand presence in the UAE (Al Serkal Avenue, Dubai). This role blends strategic architecture with high-crafted narrative execution across digital and brand touchpoints.

You will own brand localization for the UAE, develop a multi-platform content ecosystem, and lead partnerships while collaborating with Subko India HQ to ensure global narrative consistency within the GCC region.