Creative Brand Strategy And Content Lead

Subko Specialty Coffee Roasters, Bakehouse and Fine Cacao; Dubai; On-site; AED 320,000 - 460,000; Full time

Job summary

Subko is seeking a concept-forward Brand Strategist + Storyteller to build and safeguard our brand presence in the UAE (Al Serkal Avenue, Dubai). This role blends strategic architecture with high-crafted narrative execution across digital and brand touchpoints.

You will own brand localization for the UAE, develop a multi-platform content ecosystem, and lead partnerships while collaborating with Subko India HQ to ensure global narrative consistency within the GCC region.

Qualifications

• 10-12 years in brand strategy, content strategy, creative direction, or brand communications.
• Exceptional written English for nuanced, engaging brand copy.
• Proven ability to develop multi-channel content ecosystems and lead visual teams.
• Deep familiarity with Dubai’s culture, design, and F&B landscape.
• Hands-on content creation and quick-turnaround editing using CapCut, Lightroom or Canva.

Responsibilities

• Develop UAE brand strategy and localization for Subko.
• Define Subko UAE’s multi-platform content strategy (Instagram, TikTok, etc.).
• Identify and shape high-impact brand partnerships in Dubai.
• Collaborate with Subko India HQ to ensure global narrative consistency.
• Own outward-facing copy across campaigns, launches, and channels.
• Lead visual direction for shoots and write creative briefs.
• Capture and edit quick-turnaround content for timely moments.
• Translate venue moments into compelling online stories.

Tools

CapCut

Lightroom

Canva

Premiere

Notion

Google Workspace

Job description

Job Description:

Subko is seeking a concept-forward Brand Strategist + Storyteller to build and safeguard our brand presence in the UAE (Al Serkal Avenue, Dubai). This role bridges big-picture conceptual thinking with high-craft written narrative and agile content execution.

This role requires you to be a strategic architecture (Brand Strategy, Content Ecosystem, and Partnerships Strategy) and also own narrative execution (Tone of Voice, Copywriting, Campaign Storytelling, and Agile Content Creation).

While offline community events and physical venue management are handled by separate operational/community teams, you are the master narrator, turning product drops, design choices, craft provenance, and brand partnerships into captivating, world-class content across all digital and brand touchpoints.

Core Responsibilities

Pillar 1: Brand, Content & Partnerships Strategy (65% Focus)

• Brand Strategy & Localization: Adapt Subko’s core positioning for the UAE market—translating South Asian craft and origin stories for Dubai’s design-forward, specialty coffee, and cultural audience without over-explaining or diluting the brand identity.
• Content Strategy Architecture: Define and maintain Subko UAE’s multi-platform content strategy (Instagram, TikTok, emerging channels). Build structured content pillars around Product, Craft & Provenance, Culture, and Behind-the-Scenes.
• Strategic Partnerships: Identify and shape high-impact brand partnerships, co-branding initiatives, and cultural collaborations in Dubai (design, lifestyle, art, and hospitality entities).
• Cross-Market Alignment: Collaborate closely with Subko India’s Brand and Design HQ to ensure global narrative consistency while tailoring GCC-specific content strategies.

Pillar 2: Content Storytelling, Tone of Voice & Execution (35% Focus)

• Master Tone of Voice & Copywriting: Own all outward-facing written copy across campaigns, product launches, social channels, and in-store collateral; executing high-standard written copy in alignment with Subko’s brand voice and writing guidelines.
• Product Drop & Narrative Arcs: Turn every launch into a multi-phase narrative journey (Pre-launch tease Launch moment post-launch depth), tying coffee origins, bakery items, and design drops back into Subko’s broader universe.
• Creative Direction & Production: Lead visual and narrative direction for shoots. Write creative briefs for photographers and videographers and build aesthetic reference boards for Subko storytelling.
• Agile Content Creation: Independently capture and edit quick-turnaround, high-craft digital content for time-sensitive moments using mobile creative tools (CapCut, Lightroom, Canva, Premiere, or equivalent).
• Translating Venue to Screen: Capture authentic & raw moments from Subko's lens and convert them into compelling online stories (without managing the physical offline events/community ops yourself).

Key Requirements

• Experience: 10-12 years in brand strategy, content strategy, creative direction, editorial writing, or brand communications within specialty coffee, F&B, design, luxury, or culture-led brands.
• Narrative Mastery: Exceptional written English skills with a demonstrated ability to write nuanced, engaging brand copy and build cohesive storytelling campaigns.
• Strategic & Visual Eye: Proven track record of developing multi-channel content ecosystems and directing visual creative teams (photo/video).
• UAE Market Nuance: Deep familiarity with Dubai’s culture, design, and F&B landscape.
• Hands-on Execution: Proficient in quick-turnaround content capture/editing (CapCut, Lightroom, Canva, or similar platforms) for rapid digital publishing along with management systems like Notion & Google workspace for process flow management.