Brand & Digital Marketing Lead — Growth & Strategy

Timesworld; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Timesworld is seeking an experienced Brand and Digital Marketing Manager in Dubai to lead positioning and marketing for its portfolio. You will translate business goals into clear messages, guide content strategy, and drive campaigns across channels with a strong emphasis on design and editorial quality.

The role requires 7+ years in brand and digital marketing, team leadership, and excellence in English writing. UAE residency is expected. This is a permanent on-site position in Dubai.

Qualifications

• Bachelor's degree in marketing, communications, business, journalism, or a related field.
• At least 7 years of relevant experience in brand, content, and digital marketing, including team leadership.
• Excellent English writing and editing skills with a portfolio of published work and campaigns.
• Proven ability to develop positioning and marketing plans for both a company brand and individual products.
• Hands-on experience with digital campaigns, paid media, email marketing, SEO, analytics, and performance reporting.
• Ability to understand technology products and explain their value to business audiences.
• Strong project management skills and the ability to move from strategy to execution.
• A strong sense of design, visual presentation, and aesthetics is a significant advantage.
• Experience in B2B technology, SaaS, data services, hospitality technology, education technology, or market research is an advantage.
• Must be currently residing in the UAE.

Responsibilities

• Develop and maintain clear brand positioning and a consistent voice for Timesworld across markets and channels.
• Create marketing strategies for the company's products and services based on audiences, value propositions, and goals.
• Translate complex capabilities into clear, persuasive messages.
• Set marketing priorities and campaign plans with company leadership.
• Monitor market developments, competitors, and customer needs to identify opportunities for stronger positioning.
• Write and oversee content for the website, campaigns, emails, presentations, case studies, social media, and other marketing materials.
• Develop content plans to support brand awareness, product adoption, lead generation, and client engagement.
• Collaborate with internal experts to turn knowledge into content for specific audiences.
• Edit and approve team output for accuracy and quality, guiding the use of AI tools with editorial judgment.
• Plan and execute campaigns across channels including search, paid media, email, and social media.
• Improve website content for search visibility, including AI-assisted search.
• Develop campaigns with defined audiences, conversion goals, and measurable outcomes.
• Work with design, web, product, and sales teams on landing pages and assets.
• Review performance data, report results, and refine campaigns accordingly.
• Guide the visual quality of marketing materials and lead the team to timely delivery.
• Brief designers clearly and provide feedback to improve final work.
• Maintain a marketing calendar covering the corporate brand and product portfolio.

Skills

Leadership

Brand management

Content strategy

Digital marketing

SEO

Paid media

English writing

Team management

Education

Bachelor's degree in marketing, communications, business, journalism, or related field

Tools

SEO tools

Analytics tools

Email marketing tools

CMS

Job description

Timesworld is seeking an experienced Brand and Digital Marketing Manager in Dubai to lead positioning and marketing for its portfolio. You will translate business goals into clear messages, guide content strategy, and drive campaigns across channels with a strong emphasis on design and editorial quality.

The role requires 7+ years in brand and digital marketing, team leadership, and excellence in English writing. UAE residency is expected. This is a permanent on-site position in Dubai.