B2B Brand & Social Communications Lead, Dubai

Fragorium; Dubai; On-site; AED 78,000 - 112,000; Full time

Job summary

Fragorium in Dubai seeks a Social Media, Brand & Communications Manager to build and strengthen brand presence across digital and offline channels. You will own brand building, positioning, and audience engagement, with responsibilities spanning content strategy, social media, and marketing collateral.

The role requires 5+ years of experience, strong B2B marketing skills, and the ability to translate business objectives into compelling brand communications for partners, distributors, and

Qualifications

• Minimum 5 years of relevant experience in social media management, brand management, marketing communications, or integrated marketing.
• Strong B2B marketing experience is essential, preferably in a business involving corporate clients, distributors, wholesalers, manufacturers, or business partners.
• Experience managing social media platforms, particularly LinkedIn and Instagram.
• Strong understanding of brand positioning, storytelling, content strategy, and audience engagement.
• Excellent copywriting, communication, presentation, and creative conceptualisation skills.
• Experience developing corporate presentations, brochures, company profiles, product catalogues, and marketing collateral.
• Familiarity with analytics tools, content scheduling platforms, Canva, Adobe Creative Suite, or similar applications.

Responsibilities

• Develop and implement brand strategies aligned with business objectives and long-term growth plans.
• Lead social media strategy across Instagram, LinkedIn, Facebook, TikTok, YouTube, and other platforms to strengthen B2B visibility.
• Create marketing materials, corporate profiles, brochures, product catalogues, and sales collateral with consistent messaging.
• Develop marketing campaigns that generate qualified leads and strengthen client relationships.
• Track brand and social media performance with analytics tools and prepare regular improvement reports.
• Coordinate with internal teams and external agencies to deliver high-quality content.

Skills

Social media

Brand management

Marketing comms

B2B marketing

Content creation

Copywriting

Brand storytelling

Presentations

Project management

Tools

Canva

Adobe Creative Suite

Job description

Fragorium in Dubai seeks a Social Media, Brand & Communications Manager to build and strengthen brand presence across digital and offline channels. You will own brand building, positioning, and audience engagement, with responsibilities spanning content strategy, social media, and marketing collateral.

The role requires 5+ years of experience, strong B2B marketing skills, and the ability to translate business objectives into compelling brand communications for partners, distributors, and